No Brand was founded in April 2015 and is an independent brand under the large-scale comprehensive supermarket in South Korea. No Brand operates more than 270 offline stores in South Korea, selling more than 1,000 categories including processed food, daily necessities, electronic products, etc. Products are exported to Malaysia, Singapore, the Philippines, Australia, the United Kingdom and other countries.

The reason why it is named "Brand without a name" is to use a simple design with a yellow background to get rid of unnecessary functions and brand descriptions and highlight its more practical and economical characteristics.