NIVEA
NIVEA
Nivea, a global skin care expert, provides women with professional skin health knowledge and has become a skin care brand that women are happy to get close to and accompany.
Nivea, a skin care brand from Germany, is owned by Beiersdorf AG (BDF). The company was founded in Hamburg, Germany in 1882, focusing on the development, production and sales of high-quality skin care products, band stickers and tapes and other brand products.
Nivea’s history began with the groundbreaking discovery of Eucerit, a discovery that made the manufacturing of this type of stable lotion possible. In 1911, Oskar Troplowitz, owner of Beiersdorf, worked closely with chemist Isaac and dermatologist Paul Unna to develop body lotions based on the lotion. In December 1911, long-term moisturizing appearance was released. From the Latin word 'NIVUUS' meaning 'snow white', Troplowitz named the moisturizer NIVEA, or Nivea.
By the 1930s, Nivea strengthened its concept as an outdoor entertainment skin cream, and Beiersdorf launched a special tanning cream, which soon received approval for skin care and tanning effects. Using the Nivea weather calendar, Beiersdorf provides consumers with weather conditions within the next two weeks. These weather forecasts represent weather trends in the form of charts, which are very popular among the public and help Nivea be the concept of being a skin cream that is suitable for all seasons.
Nivea's history in China can be traced back to 1930. At that time, Nivea moisturizer (translated as "Nivea" at the time) entered the Chinese market, spread across major pharmacies and department stores in Shanghai, Tianjin, Beijing, Hankou and Guangzhou, becoming suitable for all ages and young people. Suitable skin care products enjoy a high reputation, thus winning a large number of loyal consumers.
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