New Holland Brand Ranking
Brand Introduction

In 1895, Zimmerman opened an equipment repair shop in New Holland, Pennsylvania, USA - this is the origin of the name of the New Holland company.

In 1940, New Holland launched the first automatic baling pick-up baler for American farmers, which was a major breakthrough in the field of grass harvesting.

In 1947, the company was renamed Sperry New Holland, and in the same year, it made significant breakthroughs in the field of grass harvesting technology with the newly launched Haybine mowing machine.

1999 New Holland launched PLM precision agriculture solutions.

In 2014, New Holland launched a new CR combine harvester. CR10.90 harvester harvests 797.656 tons of wheat in 8 hours

In 2022, Case New Holland Industrial Group successfully achieved the company's spin-off goal and became a listed company specializing in agricultural machinery and engineering machinery. The positioning is more accurate, and through continuous improvement of proprietary knowledge and capabilities, users can provide users with full range of products and support.

The brands under the Group have performed outstandingly in the agricultural and engineering machinery industries. Each brand has a deep accumulation and has made their own unique contributions to the group family. After the split, the group has 10 brands, 38 factories, 30 R&D centers, and more than 37,700 employees in agricultural machinery and engineering machinery. It conducts business in different countries and regions and has a unique competitive advantage.

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