Zhejiang Xinguang Jewelry is a large private enterprise integrating jewelry research and development, production, sales and trade. It was founded in 1995. Xinguang Company has grown from small to large and has now developed into a well-known Chinese enterprise, a leading enterprise in the Chinese jewelry industry, and Zhejiang Province Jiewelry The president unit of the industry association is currently one of the largest popular jewelry production bases in China.

With the purpose of "creating famous brands and serving the society", Xinguang Company is based on understanding and meeting customer needs, constantly improving internal management, actively introducing the most advanced equipment and technologies in the domestic and foreign jewelry industry, vigorously promoting the ISO9001 quality management system, and in 2001 In October 2000, it successfully passed the ISO9001 (2000 version) quality management system certification. The company's products have been inspected several times by the provincial and municipal technical supervision bureaus, and the pass rate is 100%. While strictly controlling quality, the company continues to develop new products and guides the trend with innovation. It has established an enterprise R&D center specializing in the research and development, development and technological improvement of new products and new materials. The company has gathered more than 300 design and development talents, and has developed hundreds of new products every day. It currently has two major brands, "Xinguang" and "Xibao", including five major series such as alloy, claw chain, copper and gold, with more than 200,000 categories. A variety. The products are sold well across the country and exported to more than 70 countries and regions including Europe and the United States. The company's products have won more than 70 honors including "Gold Awards" at various expos, "Chinese Consumers Trusted Products", "Quality Trusted Products", "Zhejiang Famous Brand Products", and "International Women's Entrepreneurship Famous Brand". The "Xinguang" trademark was recognized as a "famous trademark of Zhejiang Province". In September 2005, the "Xinguang Brand" metal coating popular jewelry won the title of "China Famous Brand" product. In June 2006, the "Xinguang" trademark was awarded "Well-known Protection".

The company is led by technological innovation and established the company's R&D center, and joined hands with the School of Materials and Chemical Engineering of Zhejiang University to establish the "Zhejiang University Materials Chemical Xinguang R&D Center". Over the past few years, the company has successively introduced more than 180 technical talents and more than 20 senior management personnel. It has hired experts from overseas, prestigious universities and scientific research institutions to join Xinguang Company with high salaries, laying a solid foundation for Xinguang's development and technological innovation. In 2005, zinc alloy jewelry was awarded the title of "Jinhua High-tech Product", and environmentally friendly metal jewelry tin-based materials won the title of "Zhejiang Province High-tech Product", and won the second prize of Zhejiang Province Science and Technology Progress Award.

Xinguang Company's vision is to become one of the largest and strongest jewelry companies in the world. It will use Zhejiang Xinguang Jewelry Co., Ltd. as its core enterprise and form a national-level Xinguang Group with wholly-owned (holding), equity-owned and affiliated enterprises, and move towards intensive development. , diversification, scale and internationalization are developing rapidly.