Natural Home originated in 1995 and its brand value was 91.056 billion yuan in 2024. Over the past 30 years, nature home has been constantly innovating and developing, from floors to wooden doors, cabinets, wardrobes, wallpapers, wall cloths, wall panels, curtains, soft decorations, kitchen appliances, from doors, walls and cabinets integration to environmentally friendly decoration, integrated kitchens, House customization has gradually formed a closed loop of the entire home furnishing industry. It has more than 5,000 terminal stores with unified authorization and unified image in China, leading Asia in production and sales.

Since 2001, the sales of nature home products have continued to grow, and the product market share ranks among the forefront of the industry, and have become one of the key enterprises in the industry. Nature Home has deployed 9 raw material supply bases and 6 intensive intelligent manufacturing bases around the world, and has established multiple large floors, wooden doors and cabinets in Shunde, Zhongshan, Dongguan, Shangrao, Taizhou, Xuzhou, Kunshan, Lankao and other places in Guangdong. , wardrobe manufacturing base, and set up companies in Europe, the United States and other places to be responsible for the development and operation of foreign business. It now has a complete wooden flooring industry chain, wooden door industry chain and cabinet wardrobe industry chain.

As the problem of product homogeneity in the traditional home building materials industry is becoming increasingly serious, Nature Home has proposed a product design partner system earlier, and designers Liang Zhitian, Dai Kun, Qiu Deguang, Huang Shuheng, and Shao Weiyan have successively become Nature Home Product Design Partners. In 2016, Nature Home focused on building designer channels, carrying out various design circle activities such as European study tours, design salons, and design searches to gather design power, create a high-end image of the brand, and help high-end products seize the market.

Nature Home insists on technological innovation and develops the "core technology of solid wood pressing dry method". Through high-temperature hot pressing wood treatment methods, increase the wood density, and optimize the wood cell structure to make the wood cells evenly under stress, thereby increasing the stability of the floor by about More than 20%. In addition, Nature has also developed a "steel buckle fixing solution" that has obtained a national patent, using special alloy steel buckles to provide locking force to connect the floor. Then, by calculating the environmental change data of various places, matching the appropriate installation plan, effectively solving the easy deformation of the floor. and the problem of expansion and contraction.

In order to overcome the problem of "wooden floors are afraid of water", the Nature R&D team spent three years devoted to research and development and launched "waterproof technology". Through the application of zero-aldehyde intelligent manufacturing "MDI water-resistant substrate" and "waterproof notches" and The triple waterproof technology of "anti-leakage lock" greatly improves the water resistance stability of the laminate floor from the inside out. Nature continues to set an example of technological innovation in the home furnishing industry, gaining recognition and recognition from the industry, and helping China's quality to go global.

In 2021, Nature will focus on the four major green intelligent manufacturing bases of Nankang, Siyang, Luzhai and Yeji, and make good layout for future product production capacity such as flooring, wooden doors, cabinets, wardrobes, and whole-house customization, and invest in intensive and intelligent The construction of high-level production bases of automation and informatization will promote the development of China's healthy home furnishing industry. On the intelligent manufacturing side, a scale effect will be formed, which will greatly reduce costs and improve efficiency; on the engineering side, it will bring more business opportunities; on the user side, the automation and informatization of production bases will further ensure the stability of products. High quality output. The creation of the entire industrial chain and ensuring the improvement of product quality will allow a wider range of consumers to enjoy a more comfortable and relaxed home life.

When global capital is promoting the development of China's residential building materials industry and the gathering of world-renowned building materials and home furnishing brands in China, Nature Home has signed strategic cooperation agreements with many internationally renowned wood flooring brands such as Junckers and Kronotes, and introduced German well-known cabinet brands Sachsen Küchen and Wellmann , bring original imported home products to Chinese consumers and create a professional international brand operation platform in China.