In 1958, Nanzhu Palace was born in Beihai, Guangxi, the hometown of Nanzhu. Its predecessor was Hepu Pearl Breeding Testing Farm and Beihai Pearl Company, and has a history of more than 60 years. Nanzhu Palace is an early seawater pearl industrialization enterprise founded in China. It is a full-industry chain enterprise group integrating the breeding, processing and sales of seawater pearls, as well as the comprehensive development of pearl jewelry, pearl cosmetics, and Nanzhu.

Nanzhu Palace is the development unit of China's seawater pearl standard samples. It is the earliest approved enterprise of the People's Republic of China in my country (Hepu Nanzhu) in the People's Republic of China. As the executive director unit of the China Jewelry and Jade Jewelry Industry Association, Nanzhu Palace has always been committed to developing China's seawater pearl business and promoting China's Nanzhu culture. The company has successfully passed the ISO9001 international quality system certification and won the first Beihai Mayor's Quality Award. Since its establishment, it has been well received by the same industry and consumers for its standardized management and excellent quality.

In 1995, Nanzhu Palace launched the "Fenglianqingze", which represents our traditional Nanzhu culture and became a souvenir of the Fourth World Women's Congress. It is deeply loved by outstanding women at home and abroad. In 2010, the world-renowned Shanghai World Expo opened, and Nanzhu Palace became an exhibitor in my country's seawater pearl industry. In 2011, Nanzhu Palace became a designated pearl gift supplier for the China-ASEAN Expo and the World Guest Religion Conference, making positive contributions to the sustainable and healthy development of China's Nanzhu industry. By the end of 2021, as a representative of my country's pearl industry, Nanzhu Palace assumed the important task of building national-level consumer goods (pearls) standardization pilot projects. In addition, Nanzhu Palace has repeatedly represented Guangxi and Nanzhu Industry in previous national and international events such as China International Import Expo, China-ASEAN Expo, World Pearl Conference, China International Consumer Products Expo, and has promoted the healthy development of Nanzhu Industry and Nanzhu Industry and Nanzhu Industry The widespread dissemination of Pearl culture.

Nanzhu Palace upholds the entrepreneurial mission of "promoting Nanzhu culture and creating a century-old brand", adheres to the corporate spirit of "unity and cooperation, courage to fight, honesty and trustworthy, hard work and innovation, diligence and strive for the first place", and integrates national culture and marine culture into high-quality fashion. Among jewelry, based on the core category of Nanzhu, it has inherited pure aesthetics for three thousand years; looking at the forefront of international fashion, it is determined to build Nanzhu Palace into a globally representative jewelry brand of Chinese culture.