Morphy Richards
Morphy Richards
Founded in the UK in 1936, it is committed to the research, development, design, production and sales of Western-style home appliances such as coffee machines and kettles.
In 1936, Donal Morphy and Charles Richards founded Morphy Richards Ltd in the UK. Under the influence of military industry in World War II, Morphy Richards quickly became one of the small home appliance brands in the UK with its strong technological content. A professional team of British engineers ensures that all products meet the needs of consumers with extremely high quality and unique design, making people's daily home tasks simple. At present, more than 100 million elite families around the world are enjoying the happiness and happiness brought to their lives by Mofei. These are what people who live in the fast pace of the city desire. Create a casual life and enjoy healthy quality. In the urban life where consumption is increasingly homogeneous, Mofei hopes to use more creative products to make life healthier and more at ease.
In 1935, products such as irons, toasters and heaters began to enter people's homes. However, these products were still high-consumer products at that time, so the market prospects for home appliances that were well designed and suitable for mass consumption were broad. After seeing this opportunity, Donal Morphy collaborated with Charles Richards to register a new company on July 8, 1936, producing and selling products such as electrical, radio and television.
During World War II, the company began signing contracts with the government to mainly produce aircraft parts. Afterwards, the company implemented an expansion plan, began to enter other regions and added new product types. The company went public in 1947 and soon merged with Astral, a company headquartered in Dunti, which mainly produces rotary dehydrators and refrigerators.
In the 1950s, the production of products far exceeded the expectations of the two founders. Take the electric iron as an example. In 1954, a temperature-controlled steam dual-purpose iron appeared. It was equipped with a water storage tank that can support 25 minutes of steam ironing.
In 1960, Donal Morphy sold his shares to EMI, causing ownership changes. In 1963, Charles Richards joined GEC and was responsible for its home appliance business. The new managing director Willis Roxburgh decided to vigorously develop home appliances and opened a second factory in Dunti in 1961.
By 1972, BDA (the British Household Electric Company--combined by the merger of Hotpoint, English Electric, GEC and Morphy Richards) had become the largest manufacturer of electrical products in the UK, with 10,700 employees and an annual turnover of 5,000,000. GBP. Throughout the UK, 45,000,000 products have entered people's homes, with about 2 pieces per household.
Two years later, after the merger with Schreiber Furniture organisation, the BDA Group became stronger. However, each company operates independently, and in 1975, the company was renamed Hotpoint.
Throughout the 1990s, innovative products continued to emerge. The product range has covered electric irons, kettles, sandwich ovens, coffee machines, fryers, trouser presses, heating plates, stoves, etc.
In November 2000 and June 2007, most parts of the UK suffered heavy rains. The Morphy Richards plant was flooded in two floods. The company's employees have made great efforts in the restoration and reconstruction of the factory. In 2008, the temporary office located in the warehouse became the company's new headquarters. Soon after that, the company purchased another office building behind the new headquarters, which was named DEPTH and used in the process design and testing center. From electric irons to kettles, DEPTH must ensure that the company's products are designed in line with the busy pace of life today.
Today, Morphy Richards is actively facing the challenges of market changes, constantly innovating to meet consumer needs and adjusting in time to adapt to new retail distribution methods. Today, more and more families in the UK have more Morphy Richards products than other small appliance brands.
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