The image of "Little Sister Zhang Junya" comes from Jian Jiayun, a primary school student in the "Vili hand-to-face" advertisement. Opportunities come from the current white-collar workers who are under great work pressure. Many of them like to knead instant noodles and other puffed foods to relieve emotional stress. In this way, a little girl with a pouted lips had a poor and blasting head with a Band-Aid on her face, and the dialog box next to it reads "Show mercy, pinch the sticker," "Pinch me again, I will tell my mother. Oh, "The face is pinched, it's hard to marry when you grow up..." and other funny quotes - this simple noodles were born like this. With the fresh and novel cartoon images and novel advertising slogans, Zhang Junya quickly captured the hearts of consumers.

As a simple noodle, Zhang Junya is priced at 8 to 13 yuan per pack. No wonder some people jokingly call it "the iPhone in Taiwan's snack industry." As a junior in the noodle industry, Zhang Junya is not impatient or impatient. She differentiated her skills through pricing and targets white-collar workers with certain consumption abilities. No surprises, this fun and interesting snack is very popular when encountering white-collar workers with constant pressure. It will soon take root in the market.

In addition, various fancy marketing has also opened up brand awareness for Zhang Junya. Including but not limited to shooting excellent series of long-form advertisements, repeated broadcasts in major stores, arousing consumers' desire to buy; developing IP peripherals, big-headed stickers, emoticons, dolls, etc. related to Zhang Junya; and also offline tasting and promotional activities , customers interact with cartoon doll Zhang Junya to attract consumers.