Mingpai Jewelry was founded in 1987 and is headquartered in Shaoxing, Zhejiang. Adhering to the spirit of persistence and innovation, integrating R&D, design, production, sales and service, we are committed to becoming a trustworthy jewelry brand for Chinese consumers.

On April 2, 2011, Mingpai Jewelry was listed on the Shenzhen Stock Exchange (stock code 002574), and entered the capital market of domestic jewelry companies. It is currently the vice president unit of the China Jewelry and Jade Jewelry Industry Association, the jewelry standard drafting unit, and the China Arts and Crafts Association Standing Council unit. As a large-scale comprehensive jewelry enterprise with all factors, full industrial chains and full value chains, Mingpai Jewelry has ranks among the forefront of the jewelry industry in the overall comprehensive strength and is a well-known enterprise in the jewelry industry in mainland China. The headquarters covers an area of ​​more than 30,000 square meters, has more than 3,000 technical and management employees, and has 12 wholly-owned and controlled subsidiaries. The company has three R&D centers and production bases in Shaoxing, Shenzhen and Shanghai, and its products involve gold There are more than 1,000 varieties in many series, including jewelry, platinum jewelry, inlaid jewelry, high-end silver products, and more than 1,000 direct sales and franchise brand outlets nationwide.

In the 1990s, Mingpai Jewelry "transformed from handmade production to industrial production"; introduced platinum production lines and continuously expanded the platinum market. Mingpai Jewelry has developed steadily in different customer groups with its differentiated route. By providing diversified products, services and sales channels, we can meet the needs of customers at different stages of life and provide a thoughtful consumption experience. In terms of brand strategy, Mingpai Jewelry flagship brand is the core and has successively launched targeted retail experiences, such as "Mingpai Heirloom Gold", "Mingpai Cloud Exhibition Hall", "Mingpai Customization" and other personalized brands, not only each of them. Carrying the life attitudes and personality of different customer groups, it also maintains the core brand values ​​of "the heart is bright and the heart is bright".