Milo Brand Ranking
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MILO

MILO

Nestle (China) Ltd.
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Brand Introduction

MILO is Australia's iconic crunchy milk drink launched in 1934 by Thomas Mayn, a chemical engineer in Smith Township, New South Wales. Nestlé hopes to develop a tonic drink that tastes good enough for children to eat while giving them the vitamins and minerals they need without causing too much cost to the family. The beverage must also be made from local ingredients such as sprouted barley, milk powder and cocoa.

The task fell on the young trainee chemical engineer Thomas Mayn, who spent four years developing what we now know as MILO. He wanted to create a mixture of vitamins and minerals that dissolved when stirred, not just fell to the bottom of the cup. One day, Mayne walked into his kitchen and found his daughter Margaret and her brother scooping crispy MILO powder from their drinks. It was then that he realized that austerity was not a problem, but a feature. In this way, the MILO, as people know today, was born—named after a Greek wrestler living in the 6th century BC.

Nestlé's R&D technology strength, the world's nutrition expert team conducted in-depth research on the population, and the new Nestlé "Milo™ (ready-to-drink packaging) developed by scientifically proportioning nutritional ingredients was launched in China in April 2016. Nestlé R&D Center Nutrition Experts According to China 6 - Nutritional needs of 12-year-old children, carefully developed. Integrate barley malt extract into New Zealand imported milk powder, and specially add 8 vitamins and minerals for children's growth to form a "nutritional vitality" formula, with a strong, mellow and smooth taste and nutritional texture Delicious, helping children stay energetic, realize their potential, and perform better.

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