Mijia Brand Ranking
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MIJIA

MIJIA

Xiaomi Corporation
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Brand Introduction

On March 29, 2016, Xiaomi founder Lei Jun released Xiaomi's new smart home brand - Mijia MIJIA in Beijing.

Since then, Xiaomi’s smart home products have also fully launched the Mijia brand. Making artworks in life is also the product concept of the Mijia brand - aiming to bring consumers intelligence that combines reliable quality, excellent design and reasonable pricing. Home products.

Relying on Xiaomi's ecosystem system, Mijia APP is the control center and e-commerce platform of Xiaomi's ecosystem products. It integrates equipment control, e-commerce marketing, crowdfunding platform, and scene sharing. It mainly focuses on smart hardware, covering hardware and An overall solution for users' intelligent life for home service products.

Mijia APP not only connects Mijia's ecological chain companies, but also connects with all Xiaomi and ecological chain smart products, but also connects to open access to third-party products, and is committed to building intelligent access and crowdfunding from product Incubation, e-commerce access, and a complete ecological closed loop of reaching users and controlling sharing.

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