MCM
MCM
Founded in Munich’s Golden Age, Modern Creation München has been an immortal symbol for more than 45 years.
Today, MCM has grown into a global, diverse and multicultural brand with rich traditions and a global creative center in Berlin. MCM is highly praised by cultural idols, mature and emerging creative forces, athletes and musicians, and continues to inspire and lead fashion through its avant-garde innovation and professional craftsmanship.
MCM currently has more than 650 offline stores, covering many countries/cities around the world, including Munich, Berlin, Zurich, London, Paris, New York, Los Angeles, Hong Kong, Shanghai, Beijing, Seoul, Tokyo and the Middle East, etc., and has laid out its line Go to sales channels.
MCM was born in Munich and released 20 pieces in a glass box when it debuted (a live crocodile was also placed at the time). This collection features a hand-painted MCM logo with bay leaves decorated with ribbons, paying tribute to King Ludwig I of Bavaria and his passion for neoclassical things. The logo is also paired with diamond patterns, which draws inspiration from the rhombus pattern of the Bavarian flag to create the MCM cognac and black Visetos patterns – one of the most well-known patterns at the time.
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