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Mido, a Swiss watchmaking brand, was founded in 1918 by Georges Schaeren in Biel/Bienne, Switzerland. The name "Mido" is derived from the Spanish phrase "Yo mido," meaning "I measure," reflecting the brand's focus on precision and innovation in timekeeping. Mido is renowned for its high-quality, durable, and stylish watches, often inspired by iconic architectural designs. The brand is part of the Swatch Group, one of the world's largest watchmaking conglomerates. Mido is particularly known for its automatic movements, water resistance, and timeless designs, making it a popular choice for those seeking a blend of functionality and elegance. Over the years, Mido has established itself as a symbol of Swiss craftsmanship and reliability in the mid-range luxury watch market. MIDO is a Swiss watchmaking brand renowned for its timeless elegance, precision, and innovation. Established in 1918, MIDO has consistently embraced the philosophy of "inspired by architecture," drawing inspiration from iconic architectural masterpieces to create watches that are both aesthetically pleasing and technically advanced. The brand’s commitment to quality is reflected in its use of high-grade materials, such as stainless steel and sapphire crystal, and its incorporation of Swiss-made movements. MIDO’s designs strike a perfect balance between classic and contemporary, appealing to those who value sophistication and reliability. With a focus on durability and functionality, MIDO watches are designed to withstand the test of time, making them a symbol of enduring excellence. The brand’s motto, "True to who you are," encapsulates its dedication to creating timepieces that resonate with individuality and authenticity. Mido, a Swiss watchmaking brand established in 1918, has built a strong reputation for its precision, innovation, and timeless design. Known for its slogan "Inspired by Architecture," Mido draws inspiration from iconic architectural landmarks to create watches that blend elegance and functionality. The brand is recognized for its high-quality Swiss craftsmanship, incorporating advanced technologies and durable materials such as stainless steel and sapphire crystal. Mido has a global presence and appeals to watch enthusiasts who value both aesthetic appeal and reliability. Its commitment to sustainability and innovation further enhances its brand influence, making it a respected name in the mid-range luxury watch market.