Maxwell has been widely acclaimed in North America since 1892 and was first launched in China in 1984.

In 1892, American foodie JoeCheek invented a new coffee with a strong aroma and texture, and quickly became popular in the Maxwell Hotel, where social parties of local celebrities are often held, so the coffee was named Max. Swell. "Didi is fragrant, but still not satisfied" is the evaluation given by former US President Roosevelt after his first taste of Maxwell coffee. Since then, "Didi is fragrant, but still not satisfied" has become a famous slogan for Maxwell coffee. , it is also the best inheritance of the brand's century-old quality.

The charm of Maxwell coffee lies in its mellow coffee aroma and taste: a selection of high-quality coffee beans, using a unique deep roasting process, bringing a lasting aroma like ground coffee. Immerse yourself in the fragrant aroma of fragrant coffee, let your thoughts wander freely and enjoy the unrestrained wandering. With the continuous improvement of quality, Maxwell coffee still conveys its mellow and rich flavor. It not only has the convenience of instant coffee, but also has the taste of "making coffee". It is the perfection of "the fragrance is strong, but the meaning is still unsatisfactory". Present.

Mondelez International

Mondelēz International is the world's leading chocolate, biscuits, chewing gum, candy, coffee and solid beverage food provider, with revenue of approximately US$35 billion in 2012. The company is headquartered in Deerfield, Illinois, USA, and its business covers 165 countries and regions around the world.

Mondelez International was formerly the world's leading food company, Kraft Foods. It was split into two independent listed companies in October 2012. The grocery business for North America is based on the name of Kraft Foods, and the global market The snack business has a new name - Mondez International.

Mondelez International has several celebrity brands with annual revenue of more than US$1 billion, such as Cadbury, Milka Chocolate, Jacob Coffee, LU Cookies, Nabesque and Oreo Cookies, Solid Beverages and Trident Chewing Gum.

Mondelez International is listed on Nasdaq under the stock code "MDLZ". As a market leader in innovation, marketing, nutrition, health and sustainability, the company is also part of the S&P 500, Nasdaq 100, Dow Jones Sustainability Index and Ethibel Sustainability Index.

Major Events

On July 2, 2015, Oreo and Quduoduo's parent company Mondez International announced that it had completed the merger of its earlier announced coffee business with DEMaster Blenders1753. Mondelez will form a new coffee company with Diyi, a coffee brand that specializes in coffee and tea businesses, in the form of a stake.

The new company, called "JACOBSDOUWEEGBERTS (hereinafter referred to as JDE), is expected to earn more than 5 billion euros (about 5.547 billion US dollars), the headquarters of Mondez said in a notice.

As part of the deal, Mondelez could receive approximately 3.8 billion euros (approximately US$4.216 billion) in cash and acquire 44% of the shares in the joint venture, with the remaining 56% of the shares held by Diyi's parent company Aikon. Regarding Mondez's equity ratio in the joint venture is lower than the 49% announced earlier, Mondez said it was mainly because compared with the previous plan, Mondez retained its equity in the Korean joint venture "DongsuhFoods".

JDE will obtain coffee brands such as Jacobs, CarteNoire, Gevalia, Kenco, Tassimo and Millicano from Mondez International, and DouweEgberts, LOR, Pilao and Senseo coffee brands from Diyi. Among them, Tassimo is the capsule coffee brand that Mondez and Bosch cooperate. . At the same time, MaxwellHouse, which is outside the US market, will also be managed by the new company.