Maocheng, successfully listed on the New Third Board in 2015 (stock code: 834500), the stock name is "Maocheng Co., Ltd.". Focusing on online snack food retail, it is a integrated operation brand of China's snack food e-commerce. It mainly engages in brand snack food, including casual snacks, biscuits and pastries, candy and chocolate, meat cooked food, nut roasted goods, dried candied fruits, brewed beverages and other categories. .
Maocheng Food (stock code: 834500), the stock name is "Maocheng Co., Ltd.", which is the abbreviation of Shanghai Maocheng E-Commerce Co., Ltd., established in 2009, and was successfully listed on the New Third Board in 2015. The snack food e-commerce new third board One stream. Its businesses include snack food channel brand - Maocheng, and snack food product brand - Didimao. Maocheng Food was officially launched on January 8, 2010. It is a brand snack food that mainly sells specialties in various places, including nuts, snacks, specialties, etc. As of April 30, 2017, a total of 5637,723 customers were shopping at Maocheng Food. Cheng Food” has gradually become a snack food shopping channel brand for office white-collar workers, young people and home life choices. Company Development History Editor September 2009 - The company was established. In early 2010 - "Maocheng Food" was launched. From 2011 to 2014 - "Maocheng Food" settled in Tmall and successively settled in third-party platforms such as No. 1 Store, JD.com, Dangdang, Suning, Tmall Supermarket, Jumei, 1688. At the beginning of 2015 - Signed a strategic cooperation agreement with Haixin Food and received 44 million yuan in financing. November 27, 2015 - Maocheng was listed on the New Third Board (stock code: 834500), officially becoming a public company. December 2015 - The company achieved tax-excluding performance of 165 million yuan, an increase of 120% from 75.11 million yuan in 2014. June 2016 - Awarded by many suppliers to the "Top Ten Dealers" in the first half of 2016. August 25, 2016 - 915,000 shares were officially issued on the New Third Board, raising 13.4559 million yuan. The subscription will be participated by Tengxin Investment, Shanghai Xijian Investment Center (Limited Partnership) and others. November 2016 - Awarded the title of "High-tech Enterprise" in Shanghai. December 2016 - The company achieved tax-excluding performance of 280 million yuan, an increase of 47.5% over 2015, and achieved the first profit in seven years of entrepreneurship. In May 2017, Maocheng was selected into the Innovation Layer of the New Third Board. In July 2017, the company changed its securities abbreviation: it changed from "Maocheng E-commerce" to "Maocheng Shares". In 2017, the tax-inclusive income was 364 million yuan, and the net profit increased by 124.97% compared with the same period last year. The private brand Didimao is a private brand under Maocheng Food. It focuses on dried fruits and also sells biscuits, pastries, nuts, puffed foods, meat products, etc. The purpose of Maocheng Food’s own brand is to enable every user of Maocheng to buy quality snacks at preferential prices. Every Didimao’s own brand product is carefully selected and compared after purchase, and each batch is The products of private brands will be randomly inspected and compared with other brands of products to ensure quality. Leader profile Mr. Tang Shengping: Born in Anhui in 1974, graduated from Renmin University of China, and has a master's degree in EMBA, Guanghua School of Management, Peking University. After graduating from Renmin University of China in July 1996, he went south to Shenzhen and worked in human resources at Vanke and Huawei. He was one of the main participants in Huawei's establishment of the assessment system and qualification system. In 2000, in order to fully cultivate his abilities, he left. Human Resources Bank went to Hangzhou to engage in the first-line sales of Huawei products; in 2003, he left Huawei and created the book "Going Out of Huawei" after 11 months. The book won the first place in the "2004 National Financial New Book Bestseller List" selected by Sina.com The fourth place in the "First Chinese Book Media Award" hosted by the Beijing News and the second place in the "2004 Most Popular Books" selected by the Shenzhen Evening News; in July 2004, they joined China Talent Network as the director The vice president of sales became a member of the core management team of China Talent Network at its heyday, and personally built a sales team of thousands of people. In October 2008, Monster, the world's largest recruitment website, entered China Talent Network with a high price, and Tang Shengping completed it Enter the historical mission of Talent Network and withdraw from China Talent Network. At the end of 2009, Mr. Tang Shengping founded Maocheng and is currently the chairman and president of the company. Maocheng Food Maocheng Food creates one-stop shopping for snack foods. It has 200 brands and a thousand products, including casual snacks, biscuits and pastries, candy and chocolate, meat cooked food, nut roasted goods, dried candied fruits, brewed beverages and other categories. In addition to having an official B2C website, Maocheng Food also has official flagship stores in the mainstream e-commerce channels Tmall, JD.com, No. 1 Store, Dangdang, Suning, etc. Core capabilities Quality control capabilities As a channel brand, one of Maocheng Food’s core capabilities is the product selection and quality control capabilities of the procurement department. Maocheng Food has independent import and domestic procurement, specializing in the introduction of products, often participates in various domestic and foreign food exhibitions, and tirelessly brings new food to the majority of foodies. At the same time, the company's procurement and sales are separated, and the operation department also has the veto power of goods. Maocheng Food has always adhered to the industry's product qualifications and quality control, ensuring that every batch of imported products sold has a customs declaration form and a health inspection certificate, as well as authorization documents for the entire chain; domestic food must provide the manufacturer's production license and quality inspection report. and authorization documents for the entire chain. Not only will the control be strictly controlled when the goods enter, but the random inspection will be conducted in the later stage to ensure the quality and quality of the food. At the same time, Maocheng will also pay attention to the product situation at any time through customer service feedback and customer evaluations, and communicate with suppliers or manufacturers in a timely manner. Another core capability of Maocheng Food is the independent research and development technology, which opens up the entire process from procurement to operation management, customer service, order, finance, and reporting systems. The core of the retail industry is effectiveness and low cost. The fundamental thing about e-commerce is to handle orders in a timely and accurate manner. The fundamental thing about food e-commerce is to make fresh and low loss. All Maocheng's business processes are based on technical systems, which greatly releases efficiency, reduces costs, and has high per capita output. The ERP system independently developed by Maocheng E-commerce has obtained ten computer software copyrights. Supports first-in-first-out, automatic shelf life reminder, procurement forecast, etc. in different batches. It ensures the freshness of food and the rapid turnover of goods.