Xiuzheng Pharmaceutical Group Co., Ltd.
Xiuzheng Pharmaceutical Health Products Co., Ltd. is a wholly-owned subsidiary of Xiuzheng Pharmaceutical Group. It mainly deals in foods and health foods mainly based on ginseng. It has more than 700 types of business and registered varieties and has 18 health food batch numbers. Since 2003, Xiuzheng Pharmaceutical Health Products Co., Ltd. has begun to explore entering the field of ginseng and antlers, and has conducted preliminary explorations with the "Xiangyangtang" ginseng and antler health chain franchise store as the main model. After 5 years of full preparation, on the premise of confirming that it already has raw material resources, channel resources and human resources, the health products company stripped off the original Xiuyangtang ginseng and antler products and established a special ginseng and antler business chain organization - correcting the standard ginseng and antlers , the standard ginseng and antlers opened a "standard ginseng and antler store" and a standard ginseng and antler counter nationwide in the form of a franchise chain, mainly engaged in the original and refined products of the "Northeast Three Treasures", supplemented by black fungus, wild vegetables, cordyceps, etc. Other special products and Chinese medicinal materials, combined with the traditional Chinese medicine health culture, are committed to providing consumers with conscientious, reliable and standard ginseng and antler products, and creating the first brand of ginseng and antler in China. At the same time, the health product company will operate high-quality products with health product qualifications in ginseng and antler products separately, and set up a fast-moving consumer goods project department, and the products will enter traditional channels such as supermarkets in the form of fast-moving consumer goods, so that ginseng and antler products can be truly close to people's lives. Currently, there are three major series of supermarket line industry, including ginseng drink series (mainly Kuyike drink), ginseng tea series (ginseng tea, American ginseng tea, etc.), ginseng honey slice series (modified soft ginseng fresh ginseng honey slices, etc.). The product has the characteristics of significant efficacy, moderate price, suitable for daily consumption, and no large-scale competition varieties, and can quickly enter the market. In order to maximize the variety advantages of the health product company, the health product company has a dedicated person to be responsible for the original large health product products, and the main channels are OTC terminals and self-built nursing hall experience stores. At present, Shuchang Oral Liquid (Moisten the Intestine and Pure Dental), Miaotai Oral Liquid (Goat Placenta Essence), Bone Yuan Bone Powder (regulating blood lipids and enhancing bone density), and Qianze Soft Capsules (Ginseng, Deer Antler, and Snow Clam are the same as The products cover high, medium and low end, fully meeting consumers' own needs and gifts. Making conscience medicine and making reassurance medicine is the consensus and strict self-requirement of the whole person. It is almost harsh and strict quality control in all aspects. We believe that good medicine comes from authentic medicinal materials. Changbai Mountain stretches for thousands of miles and breeds thousands of Chinese medicinal materials, accounting for more than 1/3 of the total amount of Chinese medicinal materials in the country. Xiuzhen Pharmaceutical relies on Changbai Mountain's natural medicinal materials library to strictly control raw materials, 22 items of raw material testing, and create original meteorological chromatography to eliminate Heavy metals and pesticide residues. Good medicine comes from innovative technology. Xiuzhen Pharmaceutical has a national-level technology center and a national-level postdoctoral workstation, with strong scientific research strength and strong technical support, and its research equipment is synchronized with Europe and the United States. Xiuzheng Pharmaceutical invests tens of millions of yuan each year for equipment renewal, and pioneering processes improve product efficacy. To enter important modernization, good medicine comes from exceeding standards. Xiuzhen Pharmaceutical strictly complies with GMP requirements and production quality control standards higher than the national standards, 77 product production modern quality inspection, and the purification level of the production workshop exceeds 100,000, which is higher than the national standards. The air is filtered through three layers, making it easier for people to disinfect up to 16 times a day. Extract 2 meals of tap water for every 10 meals, which is purer than pure water. Raw materials, technology, production and management ensure that the corrected drugs have higher quality and better efficacy, and good drugs come from correction. Revise the brand strategy as the basic strategy for corporate development, and formulate a clear brand positioning route with a forward-looking strategic perspective to ensure the efficacy of drugs, respect human needs, and reflect the value of life. Revise the industrial layout nationwide. Changchun, Beijing, Nanchang, Chengdu and other places have large-scale modern Chinese medicine research bases and industrial bases, and actively cultivate international markets to promote Chinese medicine to the world. At present, revised products are exported to Europe, America, Southeast Asia. More than 40 countries and regions including. Xiuzheng Pharmaceutical has become a leading domestic modern Chinese medicine company, and strives to become the world's top 100 pharmaceutical companies by 2030.
