Red Star Macalline Home Furnishing Group Co., Ltd. (hereinafter referred to as "Red Star Macalline"), as of December 31, 2022, Red Star Macalline has operated 94 self-operated shopping malls and 284 committee-managed shopping malls, and operated through strategic cooperation. 8 home furnishing malls. In addition, the company authorized 57 franchised home furnishing building materials projects through franchise, including a total of 476 home furnishing building materials stores/industrial streets.

Over the past 30 years, from the initial "first generation" shopping mall to the current ninth generation "Red Star Macalline Home Art Design Expo Center", home consumption has led to the transition from simple "buying home" to "shopping home" and " In the era of appreciating home furnishings, by appreciating home art and home culture and enhancing consumers' own taste of life, Red Star Macalline has been continuously upgrading and innovating, and by creating an online and offline one-stop shopping platform to meet consumers' ultimate home shopping experience. Up to now, the company's shopping mall brand library has more than 31,300 domestic and foreign product brands.

Red Star Macalline seeks innovation, takes "expanding categories and focusing on operations" as its corporate strategy, and continues to promote the refinement of shopping mall operations. It has successively implemented the top ten theme museums, released the No. 1 store, Supreme Mall, and benchmark shopping mall strategies, and carried out the following shopping malls. Continuous refined operations. At the same time, the category upgrade, exhibition hall upgrade, marketing operation services and other comprehensive upgrades have been carried out, and through the smart appliance hall, trendy furniture hall, sleep life hall, boutique bathroom hall, system door and window hall, soft furnishing hall, high-end customization hall, design living room hall The creation of ten theme halls such as the Imported International Pavilion and the Pingdi Space Pavilion will promote the rapid development of key categories and build a high-end traffic ecosystem that spans the three major categories of high-end electrical appliances, building materials and furniture.

In January 2018, Meikaron was listed on the main board of the Shanghai Stock Exchange (stock code: 601828). Red Star Meikaron Home Furnishings has always adhered to the goal of creating taste art and disseminating home art, and has taken it as its responsibility to enhance the home taste of Chinese people. Responsible for the environmental protection of every family at home, committed to pursuing the aesthetic development of China's residential industry, and gradually enhance Chinese consumers' awareness of home taste.

Red Star Macalline is constantly actively exploring the layout of the new home retail field and is the first to promote the online and offline same-city retail model. Digital upgrades of shopping malls across the country and establish an online Tmall city station to empower merchants while also bringing consumers a better home shopping experience.

In 2019, Red Star Macalline established a decoration industry group and upgraded its decoration business to the first business. Through the three major brand matrixes, it accelerated the acquisition of front-end home decoration traffic through the three major brand matrices including "Michaelone Space Design", "Michaelone Home Decoration" and "Better Home". The entrance is to realize the integration of home decoration and home consumption with the "one-stop" home decoration. Red Star Macalline Home Furnishing has also launched a multi-brand strategy to meet more diversified consumer upgrade needs. In addition to the familiar "Red Star Macalline", there is also the high-end fashion brand "Red Star Ouli" and creating a light fashion life. The "Star Yijia" brand of the museum. In addition, Red Star Macalline also has the right to use the brand of "Jisheng Weibang".

Red Star Macalline Home Furnishing is committed to promoting the development of the entire Chinese home furnishing industry. At the same time, by increasing support for green and environmentally friendly brands, it promotes the development of green homes and harmonious society in the whole society. The product quality and environmental protection standards for various industries formulated by Red Star Macalline have been registered and accredited by the National Accreditation and Supervision Commission. In 2012, Red Star Macalline Home Furnishing proposed nine service commitments for the "home expert" in the home building materials industry; in 2015, it jointly launched the "China Home Authentic Furniture Query Platform" in conjunction with China Quality Certification Center to realize "green home and authentic traceability.