"Lujing" brand of salt is the leading product of Shandong Salt Industry Corporation. "Lujing" brand salt has huge market demand and a ready-made user base. Salt is a necessity in people's daily life, and the consumer group is relatively fixed. The "Lujing" brand of salt has more than 92 million consumers in the province. More than 200,000 tons are allocated to outside the province every year, and the products are exported to more than a dozen provinces including Beijing, Hebei, Henan, Shanxi, Tianjin, Jilin, Inner Mongolia, Guangdong, Shanghai, Zhejiang, Anhui, etc. The refined salt produced by enterprises such as Shandong Caiyangzi Salt Factory and Shandong Feicheng Refined Salt Factory are exported to countries and regions such as Japan, South Korea, and Taiwan, and the export volume is on the rise year by year. In order to implement the spirit of the instructions of the Provincial Party Committee and the Provincial Government of "Implementing Shandong Famous Brand Strategy", Shandong Salt Industry Corporation is based on the relevant provisions of the "Shandong Province Famous Trademark Recognition and Protection Measures" and the "Shandong Famous Brand Product Evaluation Management Measures (Trial)". For the "Lujing" salt trademark and the "Lujing" salt brand, we applied to the relevant departments to participate in the review of "Shandong Famous Trademark" and "Shandong Famous Brand Products". After preliminary review and recommendation, review by relevant expert groups, user satisfaction survey and on-site spot check, the Provincial Famous Trademark and Famous Brand Product Review Committee reviewed and submitted to the Provincial Government for approval, the "Lujing" trademark has been rated as a "Shandong Famous Trademark"; Lujing's brand products were rated as "Shandong Famous Brand Products".

In March 2008, the "Lujing Brand" salt obtained the "Green Food Certificate" issued by the China Green Food Development Center. "Lujing Brand" refined salt (iized) and refined salt have passed the review of the China Green Food Development Center. The product meets the A-grade green food standards and is recognized as a A-grade green food product. It is licensed to use the green food logo.

Shandong Salt Industry Group Co., Ltd. was established in January 1949. In June 1999, with the approval of the Shandong Provincial People's Government, it has become a wholly owned state-owned company under the provincial government, and is engaged in the development, utilization of salt resources and the production, processing and storage of salt products in the province in accordance with the law. Transportation and wholesale business, under the supervision of the State-owned Assets Supervision and Administration Commission of the People's Government of Shandong Province, the company's registered address is Jinan City, Shandong Province, with a registered capital of 216 million yuan. It is a comprehensive enterprise group with the production and sales of high-quality salt as the leading industry. In October 2009, Shandong Salt Industry Corporation was transformed into Shandong Salt Industry Group Co., Ltd., and the development of salt industry entered a new historical stage.

Salt is an indispensable and important material in people's daily life. With the advancement of salt production capacity and production technology, the internal quality and outer packaging of salt have undergone tremendous changes, from the past large-grain raw salt and crushed and washed salt to the current re-made refined salt and multi-variety enhanced nutrient salt and other salt varieties; The outer packaging has also developed from sack packaging and plastic woven bag packaging to the current composite film plastic packaging and paper-plastic packaging. Shandong Salt Industry Corporation implements a specialty for salt in accordance with the National "Salt Pharmaceuticals". Other units and individuals are not allowed to produce, process, transport or sell salt products without permission. Providing qualified salt to consumers is an important task of Shandong Salt Industry Corporation.

Over the past few years, the headquarters has focused on improving production processes and strived to improve product quality. All sea salt manufacturers have adopted plastic film base and plastic film cover; well ore salt manufacturers have focused on promoting the internationally advanced double well convection water injection dissolution method, and use vacuum evaporation. The legal salt making process, improve production equipment, and the leading equipment (such as evaporation tanks, dehydrators, drying beds, etc.) are made of titanium alloy or stainless steel materials, and the product quality is significantly improved. In order to improve the production capacity of refined salt, the general company organized the 200,000-ton refined salt production expansion project of Shandong Feicheng Refined Salt Plant and the 300,000-ton production project of Shandong Daiyue Salt Co., Ltd. At present, the annual production capacity of refined salt in our province has reached more than 800,000 tons.

Shandong is bordered by the Yellow Sea and the Bohai Sea, and its salt industry resources are extremely rich. Shandong Salt Industry is an ancient and vibrant industry. It is not only famous for its long history of salt production, but also formed the brilliant Shandong Salt Culture. The "Lujing" brand is like a pearl embedded in the crown of Shandong's salt industry, bringing new vitality and hope to this ancient industry. "Lujing" salt uses its own "salty and light" to adjust three meals a day for billions of people, and uses its own silent dissolving to bring people a happy life and health. I wish the "Lujing" brand of salt will go further and longer in the future.