"Contribute to the world's excellent electrical" is the goal that Rox International is determined to pursue. It is the mission and responsibility of Rox International to challenge itself, pursue perfection and ultimateness, lead the industry's development trend, and strive to exceed market expectations for every product.

In order to achieve this goal and regard the Chinese market as an important market for Rox in the future, in 2007, Rox International established Jiangmen Rox International Electric Co., Ltd. in Jiangmen, Guangdong, and invested in the construction of a land area of ​​100,000 square meters. High-tech and modern new industrial park. The industrial park has more than 20 professional production workshops, which can accommodate more than 8,000 employees, and an annual output value of 900 million yuan. After 14 years of development and accumulation, Rox has quickly become a brand with strong competitiveness in the Chinese market with its belief as a "global emergency lighting expert" and with its excellent growth performance.

Over the years, Rox has been committed to the research, development, production, sales and supporting services of emergency lighting fixtures, and has launched fire emergency lighting and evacuation instructions systems, fire emergency lighting, LED lighting fixtures, emergency power supplies, induction switches, waterproof and explosion-proof lamps. The series of products can also provide a full set of lighting design solutions according to customer needs. With its excellent product quality, unique product design and thoughtful service, it has won wide praise from consumers and professionals. It has successively undertaken China Aerospace Science and Technology Corporation, Shenzhen Bao'an International Airport, Shanghai Greenland Hongqiao World Center, Chengdu New Century Global The center, Wuhan University, Jinan National Health and Medical Big Data North Center and other various lighting projects have accumulated rich design and construction experience.

Rox attaches great importance to technology research and development, and actively establishes long-term strategic research and development cooperation relationships with well-known domestic majors and universities. It has gathered many outstanding talents in the industry with innovative spirit, and has a R&D team led by senior doctoral students in the industry. It also goes to major every year. Colleges and universities invite all kinds of outstanding talents to join. The products jointly developed have successively obtained more than 500 national invention patents, utility model patents and appearance patents. In 2017, the Intelligent Emergency Lighting Engineering Technology Research Center established by Rox was recognized as the Jiangmen Engineering Technology Research Center by the Municipal Science and Technology Bureau. In 2019, Rox launched the second generation of patented LED fire emergency sign lights that changed the industry's current situation. In 2020, Rox launched flexible logo lamps and 0.38CM logo lamps with multiple patents, as well as new Chinese-style fire emergency series lamps. In 2020, Rox Intelligent Fire Emergency Lighting and Evacuation Control System Software obtained the "Computer Software Copyright Registration Certificate" issued by the State Copyright Administration, further demonstrating Rox's R&D strength and independent innovation capabilities.

Rox adheres to the development concept of "people-oriented, keeping promises, continuous innovation, and craftsmanship", and has passed the ISO9001:2015 international quality management, ISO14001 environmental management, OHSAS18001 occupational health and safety management and other systems certifications. All fire emergency lamps have passed the inspection of the National Fire Protection Electronic Product Quality Supervision and Inspection Center. All products strictly implement national standards and have obtained a 3C certificate.

The pursuit of ultimate craftsmanship for products and services is the eternal and unchanging original intention of Rox International. In the future, Rox will continue to uphold the concept of continuous innovation in technology and products, providing safer, more efficient, more energy-saving, environmentally friendly, more beautiful and durable to the world, especially China. unremitting efforts in high-quality electrical products.