Shanghai Guofu Longfeng Food Co., Ltd. is the holding company of Zhengzhou Sanquan Food Co., Ltd.

Sanquan Foods acquires Longfeng Foods in full

Zhengzhou Sanquan Food (002216.SZ), the leader of domestic frozen enterprises, issued an announcement on June 28, 2013 that it has obtained 100% of the equity of Longfeng Food and has paid 159 million yuan to the equity holders of Longfeng Food.

Sanquan Food issued an announcement stating that it has signed a "Framework Agreement" with (Hong Kong Guofu Development Co., Ltd.) and Heinz (China) Investment Co., Ltd. (both of which are referred to as Heinz parties) on the acquisition of equity interests of "each dragon and phoenix entity". . It intends to acquire Shanghai Guofu Longfeng Food Co., Ltd., Zhejiang Longfeng Food Co., Ltd., Chengdu Guofu Longfeng Food Co., Ltd. and Tianjin Guofu Longfeng Food Co., Ltd. (each company is hereinafter referred to as the Longfeng entity. ) All equity.

The main businesses of each dragon and phoenix entity are consistent with the main businesses of Sanquan, and this acquisition will not cause major adjustments to the company's business. The acquisition behavior of the three full names is a strong alliance between industries, which will achieve complementary advantages and resource sharing, which will help the company further enrich its product structure, operate multiple brands, improve market layout, enhance market competitiveness, and expand market share.

"Dragon and Phoenix" was founded in Taiwan in 1979. Over the past 31 years, it has been forward-looking and actively engaged in the development of frozen foods, establishing consumers' correct concepts about frozen foods, and is committed to promoting Chinese food culture, strengthening exports, and making quick-frozen for Taiwan. Food leading brand.

In 1992, domestic frozen food was still in its infancy, and "Dragon and Phoenix" took the lead in entering the domestic market. Based on the concept of "food life and seeking newness with care", it gave Chinese food a new life of hygiene, deliciousness, convenience and nutrition; after the Dragon and Phoenix products were launched, It has gained the favor and trust of consumers, and laid the foundation for "Dragon and Phoenix" to become the first-line brand of domestic frozen food.

The company takes "pursuing excellence and sustainable development" as its business philosophy for the 21st century. Now "Dragon and Phoenix" have become a well-known leading brand of frozen food. The group has 5 production bases in Shanghai, Tianjin, Chengdu, Guangzhou and Jiashan, Zhejiang, and has 34 branches and business offices nationwide, forming a nationwide chain operation, production and sales network, and exports products to Japan and South Korea. , Europe, America and Australia and more than 10 countries and regions. The company has held many honors such as "Well-known Protection".

Faced with future challenges, Longfeng will continue to strive for excellence and develop continuously. With continuous efforts and research and development, it will provide better and healthier food for the consumer, and then lead the trend and development of Chinese food culture and establish a model of national brands.

In the entire development process, Longfeng has always adhered to the quality policy of "ensure competitive advantages with quality and eliminate the harmful factors of food", taking all the interests of consumers as the first priority to ensure food safety and hygiene and not endanger the physical and mental health of consumers. Longfeng products use vegetables and meat as the main raw materials. Vegetables are made of safe vegetables produced in collaboration with farmers. The meat used comes from qualified suppliers and registered safety manufacturers. The raw and auxiliary materials are based on national food hygiene standards and industry standards. As well as the company's internal acceptance operations, 6 inspection processes are required to ensure the safety and hygiene of raw materials. If you fail to meet the company's requirements or fail to meet the quality of raw and auxiliary materials, you will firmly refuse to accept them. Food additives are used strictly in accordance with the national food additive hygiene standards. After the product is formed, it will immediately enter the quick freezing to ensure the product is fresh. Based on the processing technology of the product, key control points were determined through hazard analysis, and control methods and corrective measures were formulated for key control points to eliminate the three major hazards of physical, chemical and biological properties, and ensure the quality of the product. The returned products in the market are resolutely scrapped. After joining Heinz Group in October 2004, Longfeng adhered to and continued the global quality standards of Heinz, the "original originator of global pure food" and "sustainable development" business philosophy, and with the help of Heinz's advanced R&D technology and management Experience to achieve all-round improvements in technological innovation, quality control, business philosophy, consumer services, etc., and better provide consumers with "safe, nutritious and healthy" products.