Roudiya, which mainly produces famous brand hair products, is an international enterprise with a century-old history. The Roudiya Company was established in 1880 and its production factory is Rotengirsing in the Fogtland region. Before 1925, the company mainly produced technical products and equipment for hairdressers. It began to produce hairdressing products since 1925, and such products occupy an increasingly important position in the company's production and sales. In 1956, the company's brand name Roudiya successfully entered the market. With the continuous development of the company, Rodia began to advance internationally, and since 1960, its products were exported to Eastern Europe, Central Asia and Central American countries, and its export volume increased year by year.

In early 1990, Roudiya broke away from its long-term joint enterprise and reorganized it into Roudiya Co., Ltd. At the same time, the sales of Roudiya brand products have also been changed to the company's new address, Leipzig, one of the oldest commercial centers in Europe and an expo city with a long history. At this time, the company's employees also reached more than 400, plus 130 employees working in other European countries, and their momentum gradually grew.

Roudiya has a professional and active service team that cares for and deepens contact with customers by organizing different forms of training, lectures and client activities. In addition, Roudiya also actively sponsors cultural and sports activities in the city of Leipzig and surrounding areas and even the country. For example, for seven years, it has sponsored many beauty pageants, such as Miss Germany campaign. In the past three years, Miss Rodya has been selected every year. Public welfare and cultural activities undoubtedly permeate Roudiya's work and become their business philosophy.

In addition, the company also continuously maintains and strengthens its connections with customers and partners through hair salon export service networks throughout Germany, importers, wholesalers and foreign sales companies, which is also an important part of Roudi's business philosophy.

1999 was a very important year for Roudiya, and the company began to explore the Chinese market since this year. Roudiya has made a lot of preparations for entering the Chinese market, conducted detailed market research in China, actively communicated with relevant Chinese commercial departments and hair salons, and analyzed Chinese people's hair care wishes and requirements. Roudiya knows the importance of excellent product planning to successfully open up the Chinese market, so she re-plans the company's products, such as modifying and adjusting all retail Roudi hair dye dairy series. Even product instructions and packaging are targeted at the habits and preferences of Chinese people, in order to increase the trust of Chinese users in the product. In order to allow Chinese people to choose hair dye products that suit them, the company also specializes in the production of colors that adapt to Chinese hair, making Chinese hair look charming and beautiful hair colors that combine Chinese traditions with modern European styles.

Roudiya Company has advanced mechanisms and high efficiency, and is actively and constantly developing new markets. After Germany occupied a certain market share, it began to develop markets in other countries. Since 1992, the company has established five subsidiaries in Romania, Poland, Russia, Hungary and the Czech Republic. In addition, it also exports hair salon-specific and retail general hair salon products to 19 countries around the world. Roudiya products include more than 180 special products for hairdressers, and the company's mainstream retail universal hair dye products and matching hair care products.

All products of Roudiya are produced strictly in accordance with the EU standards. Currently, there are about 90 types of Roudiya products in the market and have many chain stores at home and abroad.

Today, Roudiya's products are spread all over the world. Roudiya Company has written their success history with the purpose of "being the authority from the root to the end of the hair".

Having a shiny black hair has always been a symbol of Chinese beauty. Now the charm of strange hair has infected Chinese people, and hair color is increasingly valued in China and other Asian countries. Many analyses, tests and polls have shown that Roudiya has created natural, beautiful and healthy Chinese hair. correct product design. Roudiya will bring you more, better and more suitable hair care products, adding extra charm to your hair color. Let us look forward to Roudiya giving us better new products in the years to come!

Shanghai Enchuang Trading Co., Ltd. was founded in November 1999 and mainly deals in the sales of high-end hairdressing products in China. At the end of 2000, he officially served as the general agent of Rodia China, a professional hairdressing product in Germany.

The company takes high-quality brand management, standardized market development, and perfect technology and after-sales service as its sales philosophy; and continues to implement the company's purpose of people-oriented, honest and progressive, unity and pragmatic, win-win and mutual benefit, and has been developing with the joint efforts of all employees over the past five years. The company has become a nationally renowned brand sales agency. So far, there are more than 20 Chinese regional agents, and has improved the sales network of domestic beauty and hairdressing products.

Continuing the past and opening up the future, Mr. Gu, general manager of the company, and all employees adhere to the company's purpose and sales philosophy, and is willing to create a better future with a broad mind and people from all walks of life.