Liziyuan Brand Ranking
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LIZIYUAN

LIZIYUAN

Zhejiang Liziyuan Food Co., Ltd.
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Brand Introduction

Zhejiang Liziyuan Food Co., Ltd. was established in 1994 and is headquartered in Jinhua City, Zhejiang Province. It is a joint-stock company integrating the research, development, production and sales of dairy products, dairy-containing beverages and other beverages. The company's products include six major series of milk-containing beverages, dairy products, plant protein beverages, compound protein beverages, juice beverages, and cereal beverages. Among them, the Liziyuan sweet milk milk beverage series is unique among similar products in the market, thanks to its excellent quality and uniqueness. The flavor has won the trust of consumers. After more than 20 years of market cultivation and brand building, the popularity of the "Liziyuan" brand has been continuously improved, laying the market advantage of Liziyuan's "sweet milk milk-containing beverage series". The company successfully launched the Shanghai Stock Exchange A-share market in February 2021. Listed.

The company takes "becoming a leader in the national milk-containing beverage industry" as its corporate development vision, and takes "professional, focused and focused on making a good bottle of milk, fully meeting consumers' needs for a better and healthy life" as its corporate mission, and takes "safety, nutrition, health, Feelings, integrity, pragmatism, innovation, transcendence" as the core values, taking "New, fresh, fresh plum garden, fall in love with you naturally" as the brand concept, and "be a real person, work diligently; efficiency comes from management, development lies in innovation" For business purpose.

The company has a scientific and rigorous R&D system and a complete organizational system. It has hired more than 40 senior engineers, dairy experts and professional technical personnel, and has built a provincial technical R&D center. It also actively carried out product innovation research with well-known universities such as Jiangnan University, Zhejiang University of Technology and Zhejiang University of Technology and other well-known universities, and jointly drafted and released the "Functions in Biological Products" with Hebei Food Inspection Institute, Zhejiang University of Technology and Commerce, China Standards Research Institute and other units. National standard for sexual microbial detection (GB/T 34224-2017). The company attaches great importance to the development and protection of independent intellectual property rights. It currently owns 108 patents, 26 copyrights, and more than 190 registered trademarks in China and abroad. The company has successively passed many certifications such as ISO9001 quality management system, ISO14001 environmental system, ISO22000 food safety management system, intellectual property management system, and integrated management system of industrialization and industrialization.

Currently, the company has built several subsidiaries and production and processing bases in Zhejiang, Jiangxi, Yunnan, Henan and other places. The investment has equipped more than 30 production lines for dairy products, milk-containing beverages and other beverages, which can achieve an annual output of 400,000 tons of milk-containing beverages and other beverages. The company has established a complete marketing network and market service system with "regional distribution model" as its main sales model and "young consumer groups and youth leisure and nutrition convenience" as its market positioning and guidance. The company gradually radiates and drives the circulating regional markets with Jiangsu, Zhejiang, Shanghai, Yunnan, Guizhou, Sichuan, Shandong, Henan and Anhui as its key core markets, and ultimately achieves the layout from regional markets to national markets and the goal of becoming a national brand from regional brands.

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