Shanghai Yingnong Textile Co., Ltd. is a textile enterprise affiliated to Huafang Co., Ltd. "LINPURE" and "Blue Platinum" are the self-operated brands of Shanghai Yingnong Textile Co., Ltd.

"LINPURE Blue Platinum" was born in 2011. The LINPURE fabric production factory (Huafang Co., Ltd.) was founded in the 1970s. Through more than 30 years of development, it has grown into a domestic comprehensive textile printing and dyeing listed company, with design-spinning yarn —Woven fabrics—Dyeing and finishing—cutting—sewing and other complete household textile production lines.

Shanghai Innon Company is mainly engaged in bedding products operations, and currently owns LINPURE and Lan Platinum brands. Since its establishment, LINPURE Home Textiles has always adhered to the differentiated brand positioning, not imitating or following, and based on the principle of creating "high quality", it uses environmentally friendly fabrics, which not only successfully creates a comfortable and exquisite home environment, but also pays attention to consumers. In-depth analysis of the spiritual level enables brands and products as an extension of culture, embracing art and situations into daily life, achieving leapfrog development of the brand and being deeply loved by consumers. On online platforms such as Tmall and JD.com, there are sales stores in cities such as Shanghai, Shijiazhuang, Xiamen, and Qingdao, and flagship stores in Binzhou, Shandong.

The pure, natural and safe LINPURE kids series was launched in 2013. In 2014, LINPURE took another milestone step in brand building, LINPURE and American Walt. Disney Company officially established a cooperative relationship. In 2015, LINPURE's infant and toddler series products were launched. In 2016, tableware, porcelain, rattan weaving, etc. joined the LINPURE home furnishing family. At this point, a comfortable dream fairy tale opens a beautiful and fantasy chapter of his life.