Gansu Longcuitang Nutritional Health Food Co., Ltd.
Gansu Longcuitang Nutrition and Health Food Co., Ltd. (hereinafter referred to as "Longcuitang") was founded in 1994. It is a New Third Board listed company (Securities) that integrates health food technology research and development, product design and omni-channel sales in the domestic nutrition and health food industry. Code 871486), through in-depth research and development of specialty products and functional nutritious foods, effectively integrate regional specialty resources. In industrial production, Longcuitang is based on Gansu Province's characteristic and advantageous resources, and takes nourishing functional nutritional foods and specialty and product healthy foods as the main line, continuously improves technological innovation capabilities and product scientific and technological content, and is committed to becoming a processing and nutritional and healthy agricultural and sideline products. A leading company in the food manufacturing industry. The company has set strategic development goals and will use technology and innovation to drive the company's leapfrog development and improve the national nutrition and health level with high-quality nutritional and functional foods. In the commercial service industry, Longcuitang explores and establishes a three-dimensional marketing model that integrates self-operated channels, socialized channels and e-commerce channels for selling Gansu's characteristic resources. Through the improvement of brand awareness, it further integrates Gansu's characteristic resources and promotes Gansu's famous talents through the improvement of brand awareness. Products are out of Longyuan and going all over the country. Let Gansu's characteristic and advantageous resources go all over the country, which is the unswerving goal of Longcuitang for many years. In the future, the company will focus on the development of functional nutritional and healthy foods as the main line, fully tap the available value and functional direction of advantageous and characteristic resources, and use technology and innovate and develop new products and drive the sustainable development of enterprises. The company has a number of modern product production lines, including technology R&D centers, quality testing centers, Internet marketing centers, warehousing and logistics centers, etc. In recent years, it has established the "Longcuitang Nutrition Science and Functional Food Research Institute" and the "Lanzhou Beef Noodle Business" The Ministry of Education has brought together experts in the food-related fields to jointly develop; and at the end of December 2020, it has newly built and put into production the first Lanzhou beef noodle pre-packaged food production line with an annual output of 4 million bags, becoming one of the leading advanced manufacturing enterprises in the same category in China. The company's products have won the green food certificate, etc., and the company has won the national e-commerce demonstration enterprise, the national advanced collective of commercial and distribution enterprises, the Gansu Province food safety production demonstration enterprise, and the first batch of strategic emerging industry backbone enterprises in Gansu Province. Up to now, the company has more than 50 patents and nearly 100 registered trademarks in 35 categories. Longcuitang uses Cordyceps as the core category of nutritional functional food, including 4500 fresh grass, native Cordyceps sinensis, fine-cover Cordyceps sinensis, pure Cordyceps sinensis, and dozens of products. The product line covers ready-to-eat bird's nest, sea cucumber, saffron, morel, and astragalus. , black wolfberry, etc., provide high-end nourishing and nutritious foods for Chinese families and healthy lifestyles, to meet people's fundamental needs for a better life and human health. Taking Lanzhou beef noodles and other special ready-to-eat foods as innovative development, including Lanzhou sweet mash, gray beans, three-splash table and rose series products, etc., to visit Gansu to buy Long gifts, so that people can taste the authentic Lanzhou flavor at any time. Since its establishment in 1994, Longcuitang has three major product series: high-end nutritious and functional nutritional food series, specialty product health food series and distribution brand series. Four major sales channels have been formed: 14 direct stores in the province; e-commerce channels of JD.com, Tmall, Pinduoduo and Douyin; more than 60 KA outlets; social distribution, more than 100 outlets in the five northwest provinces. The brands they operate from their own Xi Shao Lanzhou Beef Noodle Series, Longli Series, 4500 Series to the cooperative brands Yanzhiwu, Xiaoguan Tea, Dong'e Ejiao, etc. As a large platform for nourishing and health gifts in the province, Longcuitang has varieties. Advantages of many, complete categories, good quality and good service. Longcuitang’s new product, Xishao Lanzhou Beef Noodles, originated from the dine-in “Lanzhou Clear Soup Beef Noodles” and has inherited the authentic Lanzhou flavor for a century. Strong and good noodles, traditional recipe. Authentic fresh beef bones, boil them into a mellow and fragrant beef soup. Fry a variety of spices in the pan and fry them into spicy oil and sprinkle red peppers. Rich ingredients and restore authentic Lanzhou flavor. Traditional craftsmanship and modern technology restore the taste of beef noodle dine-in, allowing authentic Lanzhou beef noodle from noodle restaurants to thousands of households. Xishao brand Lanzhou beef noodle now covers retail terminals across the Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei and other countries, with more than 200 municipal levels, thousands of chain supermarkets and tens of thousands of chain convenience stores. As a local listed company that has been rooted in Lanzhou for many years, Longcuitang has begun to actively respond to the government's call and devote all his efforts to the development of Lanzhou's beef noodle industry. Since the first bagged Lanzhou beef noodle product in Longcuitang was launched in 2018, the product supply chain has become more mature and stable, the taste restoration has been continuously improved, the new product structure is diversified, and the channel acceptance has been increasingly strengthened. In 2022, Longcuitang's original Lanzhou beef noodle brand "Xi Shao" was upgraded and created by the brand company in all aspects, from visual communication to brand core, and made a stunning debut with the new brand "Lanbowang". The newly upgraded "Lanbowang" will be one of the powerful brands in Lanzhou beef noodle speed food category, and will fully impact the first echelon of the flour noodle track. With a highly concise brand core, meticulous product quality, comprehensive and secure support policies, we strive to achieve the ultimate product, the ultimate brand, and the ultimate Lanzhou beef noodles. In the new development period, we will accelerate scientific and technological innovation, promote enterprise development, and implement innovation-driven strategic steps. Longcuitang will adhere to the core idea of three-trend strategy and related development, adhere to the leader's thinking, adhere to the core of creating value with technological innovation and value-driven development, and strive to achieve listing on the Shenzhen Stock Exchange SME Board.
