Toyota Motor (China) Investment Co., Ltd., Lexus LEXUS, a well-known electric vehicle brand, a luxury car brand under Japan Toyota Motor Company, a brand with a large sales of luxury cars in the United States, one of the most attractive mid-level luxury car brands, and the North American market The leading brand in customer satisfaction with automobile brands is one of the largest automobile industry companies in the world.
Lexus is a luxury car brand under Japan's Toyota Motor Company. It was first proposed in 1983, but in just over a decade, it has sold more than Mercedes-Benz and BMW in the United States since 1999, becoming a luxury car in the United States. The largest sales brand. In the past, Lexus' Chinese translation in China was Lexus. On June 8, 2004, Toyota announced in Beijing that it would change Lexus' Chinese translation from "Lexus" to "Lexus", and began to establish franchise stores in China, and began to make full use of the market. China's luxury car market. Brand History In August 1983, Mr. Eiji Toyota, president of the Japanese industrial giant Toyota Motor, held a confidential high-level meeting, and all the first-class elites in the Japanese automobile industry were present. Mr. Eiji Toyota raised a shocking question: "After accumulating half a century of experience in automobile research and development and manufacturing, can Japan create a top-notch sedan that is enough to outspoke the world's automotive industry?" In other words, the directness of this new car The opponent will be a famous European automobile brand that has long been famous. Everyone has realized that what he raised is no longer just a question, it is simply a comprehensive challenge to the Japanese automobile industry. However, everyone present answered with a very firm "Yes, we can!" and everyone understood that this was not an impulse response with a momentary motivation, but a group of experienced and highly skilled professionals made a future mission by a group of professionals with great experience and excellent skills. a firm commitment. Toyota is ready to compete for the high-end luxury car market. But Toyota knows how much it has. Like most Japanese cars, Toyota and its brands such as Hua Crown (configuration gallery word-of-mouth forum), Crown, and Camera are "low-end, fuel-efficient and cheap cars" in the minds of consumers. The image is deeply rooted. It is not easy to change the concepts inherent in the public's mind. So Toyota launched a brand new brand, Lexus, specifically for high-end cars. After years of hard work and careful research, it was launched and successfully launched in one battle. The company name was deliberately hidden on the Lexus car, and the Toyota logo was not marked on the body, while other Toyota brands, such as Huacang and Camé, were marked on the Toyota logo. This is a deliberate arrangement made by Toyota to prevent consumers from connecting with Toyota's traditional brands and new brands and eliminate the marketing barriers of Toyota's image for high-end cars. If Lexus is marked with the Toyota logo, or simply use Toyota, Gamma, Crown and other brands to promote high-end luxury cars, can it compete with BMW, Lincoln, and Mercedes-Benz, which have long been envied by everyone? Coincidentally, when Honda launched a high-end car, it also adopted the new brand ACURA, and the Honda logo was deliberately hidden from the body. Japan has since kicked off the prelude of high-end cars. The brand name of the Lexus car logo was named by Toyota for US$35,000. Because the pronunciation of "Lexus" is similar in English, the word "Luxury" reminds people of the luxury car. The impression of a sedan. The Lexus Automobile trademark uses the capital letter "L" of the car name "Lexus", and the outside of "L" is surrounded by an ellipse. The ellipse represents the earth, indicating that Lexus cars are all over the world. The new Lexus logo debuted at the Los Angeles Auto Show in January 1988. No one will forget the shock caused by the global premium car scene when the LEXUSLS400 was officially launched in 1989; some even predict that German luxury cars might be forced to withdraw from the US market. To this day, LEXUS has swept the market for top buyers and became the best-selling premium sedan in the United States. I believe many people still remember the classic advertisement of the LS400: On the hood that is running, champagne glasses are stacked high to form a crystal glass tower. Even if the engine is full of throttle and the throttle is running at full speed, the cup tower is always as stable as Mount Tai; This is indeed the best way to celebrate the birth of a new car industry. LEXUS now has huge car series of LS, GS, IS, RX and other series. One award after another may be the best evidence for Lexus to prove itself. When you look at the entire LEXUS car series. You will feel from every bit that Toyota has invested considerable resources and efforts in maintaining the consistency of top quality. Whether it is a luxurious and luxurious four-door three-chamber luxury car or a handsome two-door hardtop sports car, each LEXUS also adopts advanced design with ingenious touch tools, meticulous precision construction, and incredibly strict Quality control to ensure you have the best ride. Let us look forward to LEXUS creating new miracles for us. Honors and awards won