Lelch Brand Ranking
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Lelch

Lelch

Luanshi Ultra-thin Personal Care Products (Guangzhou) Co., Ltd.
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Brand Introduction

Lelch®, a health care brand under Dehaa Rossun, has been committed to researching young and fragile skins of newborn babies, infants, children, pregnant women and new mothers, and has developed suitable health care products according to their special needs. Luanshi works closely with a variety of health care experts (dermatology, pediatrics, gynecology, toxicology and allergics specialists) to ensure that the product is a more secure formula and effective. Lu Anshi’s goal is to provide the needs of expectant mothers and new mothers, helping them grow up healthily and happily during their different growth periods. Lu Anshi has always focused on the healthy growth of maternal and child, and has conveyed the professional and scientific thin skin care concept to more parenting families.

In 2010, Lule Group established the Luanshi brand, and the "Segmented Fat Care" baby washing and care products were launched, becoming a baby washing and care products launched in China with age-based as the core concept, and strategic cooperation with department stores. In 2011, while Luanshi's core promotion of department store channels, it opened up nationwide chain maternal and infant channels and successfully entered the large chain OTC drug line channel. In 2012, the "-9m non-invasive care" mother cleaning series was grandly launched, becoming a mother care product that innovated this nursing concept in China.

In 2015, it launched baby diapers with the core concept of "day and night, healthy", becoming a day and night care brand, and using "thin skin care expert" as Luanshi's core brand positioning. In 2020, the intelligent R&D and manufacturing base was officially completed, and a production base that exceeds the industry scale was launched. Research and segmentation launched night peace of mind pants. The exclusive high-end sanitary napkin series for women with children has been launched, and has passed the German OEKO-TEX ecological certification and the high-quality certification of feminine hygiene products.

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