Founded in 1844, the world-renowned beer brand in the United States, launches spiral-capped beer products. The products are famous for their light color, high quality, pure taste and sufficient energy.

Blue Ribbon Beer was founded in 1844 and has a history of 167 years. The company introduced a complete set of production equipment in the United States, using high-quality raw materials, blue ribbon yeast and hops, and was guided by American winemaking experts and produced according to the traditional process of American blue ribbon. Its taste has fully met the standards of American Blue Bleu Beer, and its products are famous for their light color, excellent quality, pure taste and sufficient energy.

Brand History

In 1844, a German winemaker named Pabst moved his winery from the beautiful Rhine River to the fertile soil of Wisconsin New South Wales, USA, and made a popular selection of wines in the United States, because they were used to wine bottles and wine. A blue ribbon was tied to the barrel, and the humorous American simply nicknamed it Blue Belt, which was named after it.

In the late 1980s, Mr. Islow, vice president of Blue Ribbon Beer Company, was invited to Zhaoqing to conduct a field investigation of the environment, water quality, production equipment and technical conditions of Zhaoqing Brewery. Finally, he chose to work with Zhaoqing to work together - Zhushi Founded in 1844, Blue Band Beer was introduced to China. On November 8, 1990, Blue Ribbon Beer was officially put into production, introducing a complete set of production equipment and technology in the United States. In 1996, the advanced 946/1183ml packaging line was introduced from Germany.

In 1996, Blue Belt Company achieved annual production and sales of 237,800 tons, annual sales revenue of 1.187 billion yuan, and annual tax profit of 352 million yuan. After 1997, in order to further eliminate the institutional obstacles in the development of blue belts and to encourage enterprises to grow, become stronger and lively, on June 22, 2006, Lanwei Wine Industry (Holding) Co., Ltd. and Hebei Lanbei Wine Industry Group Co., Ltd. signed a signing With the transfer agreement of state-owned equity in Blue Belt, Blue Belt successfully achieved the successful transfer of state-owned equity.

The restructured Blue Belt Company has made full use of the superiority and flexibility of the private enterprise system, established a market-centered pull-type production management system and a quality management system with "prevention as the main focus", and established the "enterprise and The concept of "shared development of employees" attaches importance to comprehensive budget and cost operation management, strengthens performance appraisal, employee training and talent introduction, implements brand strategy, and creates gold medal quality in Blue Belt. It has achieved significant results, and turned losses into profits in 2007.

While developing steadily, Blue Belt Company actively adopts a win-win development strategy of social and economic benefits. Faced with fierce market competition, "food is the most important thing for people, food is the first priority" as the prerequisite for enterprises to create benefits. Implement the scientific outlook on development, adhere to the promotion of clean production, vigorously carry out energy conservation, emission reduction and development of circular economy, and achieve good environmental and economic benefits.