Lede started in 1993. It is a well-known brand in the floss industry and a famous trademark in Shanghai. It focuses on the research and development and manufacturing of household cleaning products series products. It is a large domestic manufacturer specializing in the production of floss toothpicks.

The company mainly produces floss toothpicks and interdental brush series products. It is a large floss manufacturer in the world. It is a global supplier of Walmart, Procter & Gamble Orle-B, etc., with excellent R&D, production capacity and a number of patents. Previously, Due to production capacity limitations in old factories, stable foreign trade orders account for the vast majority of the production capacity. They did not vigorously explore the domestic market. Most of the cooperation customers carried out cooperation by various coincidences, such as Yichu Lotus, Tesco, etc., which are all about the quality of the company's products. It has a good reputation, so it has become a supplier to the Great Hall of the People, China Eastern Airlines, etc.

More and more people realize that using traditional toothpicks can damage teeth. The domestic floss market is developing rapidly, and interdental brushes are being accepted more and more. The company has also followed the industry trend and began to vigorously explore the domestic market. 2015 In 2018, the company moved into a new factory and had a modern and higher degree of automation production workshop, which greatly improved production capacity and made production preparations for the development of the domestic market.

As early as 1995, the company registered the "Lede" brand trademark, which is sold in more than 2,000 stores including Yichu Lianhua and Tesco, and has self-operated flagship stores on Tmall.