Lao Xijiang
Lao Xijiang
Ningbo Huaye Fiber Technology Co., Ltd. (formerly known as: Ningbo Yinzhou District Hengjie Huaye Grass Products Factory) was established in 1993. In the early days of its establishment, the company mainly focused on exporting tatami, and introduced Japanese grass planting technology and equipment, and exported 1% of Japan's national tatami market. In 2000, exports were converted to domestic sales.
The "Huaye" brand rush mat "rub, does not fade; pull, does not deform." The beautiful flower shape - "diamond pattern", quickly opened up the domestic market, and the supply of products was in short supply. In order to break through the limit on grass volume, the "Asiacao" mat was launched in 2001. Guided by "technology weaving green home furnishings", "Asiacao" has become a leap in the industry's material quality. Grass left the land and entered factory production, rewriting the era of pure agriculture.
In 2005, the company began to deploy nationwide networks under the trademark "Old Cyclist" - supermarkets, shopping malls, and specialty stores. "Cool mats" have also begun to move from "carpet goods" to high-end. The "Old Cyclist" mat quickly became a well-known brand in the industry. At the same time, curtains, carpets, wallpaper and other products have also been launched one after another, with raw materials covering natural materials such as bamboo, rattan, grass, and hemp. Online sales began in 2013, and sales volume increased year by year. In 2017, in response to the country's call for "cultural rejuvenation and cultural confidence", we began to export cool mats, selling mats to places where there is no mat, changing their living habits." In 2018, the company successfully applied for the "Intangible Cultural Heritage of Bamboo Weaving Techniques" and passed the "Intellectual Property Management System Certification".
In the future, the company will use the promotion of "Xiju Culture" as a breakthrough point and promote Oriental Life with the spirit of craftsmanship.
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