KUB, a natural parenting lifestyle brand, was founded in 2009. It is positioned as the brand "Natural Parenting Creator" and is committed to becoming a parenting lifestyle brand that is aimed at all scenarios, produces all categories, and serves families around the world. KUB connects parents with emotion, uses technology to drive design innovation, focuses on independent research and development and aesthetic design, discovers needs from real life and experience, and optimizes solutions, aiming to provide high-quality "natural nurturing" products for parents around the world. Create a new world of "natural parenting experience" that belongs to parents.

KUB Keyoubi advocates "cultivation of life" rather than "living nurturing" that sacrifices experience, tolerate the needs of parents and children in nurturing life, opposes the consequentialism at the cost of sacrificing experience, and respects children's natural nature and independent consciousness. , advocate equal relationship between parents and children, originates from "raising" but not only "raising", and encourages people who care about enjoy a better life.

KUB uses products to help parents raise their parents in a natural way, supporting parents’ relaxed parenting and healthy growth of babies; encouraging parents to understand parenting and public parenting in the new era, and be friends-oriented parents who are more popular among children; constantly committed to building a fertility-friendly society .

Brand features: one-stop full categories. Committed to providing full-scene maternal and infant solutions for the new generation of families. Break through the maternal and infant category and propose a "natural nurturing" lifestyle. Make products into a natural environment for growth. Depending on different usage scenarios, products with natural design thinking and conform to children's nature.

Brand vision: Become a world-renowned parenting lifestyle brand, let natural parenting influence global families, and let global families feel the happiness of parenting.