Guangdong Jinbo Electric Co., Ltd. is located in Tongmao Industrial Development Zone, Dongsheng Town, Zhongshan City, Guangdong Province. It covers a total area of ​​more than 12,000 square meters. It was established in 1992. It is a professional in the design, development and production of various small household appliance series products. It includes medium-sized modern enterprises mainly including small steam appliances (steam cleaners, steam mops, steam irons, ironing boards, etc.) and pressure coffee machines.

1. Brand Story:

Continue the classics and create the future

KingBest English word combination king means king, representing the quality of "king style".

Best interpretation is the best, be loyal to the public, and be loyal to the heart. Best translated as: the highest level; the best thing. Jinbo has always insisted on innovation and used the best technology to create the best life and caring service for people. "Sublimate my life" as the core concept. Improve people's living standards to the highest level.

In 1766, British inventor Watt invented the steam engine, which kicked off the first industrial revolution. Since the late 18th century, steam engines have been widely used and the use industry has been rapidly promoted. Entering the 20th century, the surging steam engine gradually evolved and appeared in people's lives in an elegant manner.

In 1992, the founder, Mr. He Tinghua, introduced core technologies to lead the industry; founded the foreign brand "KingBest", with the core concept of changing life; and applied the high-temperature, clean, environmentally friendly and efficient characteristics of steam to home appliance products. "KingBest" was originally mainly used to produce daily necessities such as irons and kettles; and steam home appliances also followed, and the rapid momentum gradually developed, making steam home appliances more and more widely used in life, such as steam humidification and cleaning. Various products such as beauty came into being. It has achieved a major historical leap in steam application, opened up a new era from a large variety of daily necessities to household cleaning and steam appliances, and created a new era - the steam appliance era, which has completely changed the face of human life and enabled human social life. Modernization is developing to a higher level.

As a pioneer in professional steam home appliances and an industry leader brand, Jinbo will play a more important role in steam: sterilization, mites, disinfection, stain removal, and odor removal. Steam products cover all aspects of the home, and advocate bringing them to the most environmentally friendly and healthy ways. A safe and clean environment for family members. To this day, KingBest has been a well-influential heavyweight steam appliance brand in the world. As a steam home appliance that has been sold abroad for 22 years, whether it is an ironing series designed for users or a steam coffee machine with a bourgeois mood, it has become the home of people at home and abroad for its exquisite workmanship, streamlined design and meticulous care. A must-have.

Today’s Jinbo has undergone 22 years of evolution. This brand that has become stronger abroad has become quite mature. The products are sold globally, meeting the needs and preferences of different users, and successfully opening up a relaxed and beautiful modern home life for users.

2. Slogan: Quality life, all in today's blog

Explanation: The advertising slogan conveys the excellent concepts, careful designs, and superior craftsmanship and cutting-edge technology of the Jinbo brand. Creating a green, environmentally friendly and healthy home life for consumers, explaining that Jinbo is not only a symbol of quality, but also a enjoyment of life.

3. Brand philosophy:

Living in a natural home and enjoying a noble life

Explanation: conveys a harmonious concept of man and nature created by Jinbo, emphasizing that Jinbo brand interprets the connotation of the natural home with green and healthy, leading consumers into a unique and distinctive life, and adding differences to consumers. Enjoy a noble life with different new experiences.

4. Brand core value:

Breakthrough of core technology and continue the classics of home

Shiyi: Jinbo brand has a history of more than 20 years. It is a famous overseas home appliance brand. It has a high recognition and influence among consumers and carries an important historical era of turning point in steam home appliances. What the core value conveys to consumers is: Jinbo innovates with technological strength, continues the classics in innovation, and leads the industry's brand image.

5. Brand image positioning:

Build into a foreign brand image

More professional - more rigorous - more attention to details - more capable

6. Brand market positioning:

Steam home appliance experts

Only by accurate market positioning can the professionalism of the enterprise; the characteristics of Jinbo's products are fashion, health, and attention to the quality of life, mainly based on its fashionable appearance and excellent performance, combined with the characteristics of Jinbo's products; its market positioning is Compared with the consumers who buy Jinbo products, there are more women in the age group between 25 and 45, and the buyers are mainly concentrated in housewives, white-collar workers and other people who have life requirements. Based on these positionings, the image of Jinbo's products in external communication should meet the consumer psychology of such people, so that consumers and the personality of the products can resonate psychologically.

Galanz: At the beginning, it mainly used microwave ovens; Jinbo will become the "overlord of the steam home appliance industry."