Jutu.com, a digital agricultural product production service platform under Meicun Technology, a leading agricultural industrialization enterprise in Chongqing, and a China-Singapore demonstration project. Jutu.com provides farmers with agricultural production services, agricultural product distribution services and digital services through a production service network throughout the region, helping farmers grow good products and sell them at good prices.

Meicun is positioned as a rural land industry chain operator and is committed to making land sustainable and create value!

Meicun starts with rural land integration and soil management, organizes farmers to produce unified production, provides farmers with farming, planting, management, and harvesting services, helps farmers sell agricultural products quickly, create environmentally friendly industries, make land sustainable and create value, and protect land. Resources to ensure food security.

After Meicun integrates the land through transfer, trusteeship and other methods, it improves and improves the land and formulates effective land operation strategies to make the land sustainable and creates value. The specific path is to develop partners in the countryside, integrate land, organize farmers to produce according to the "five unified standards", and at the same time establish production warehouses in the core production areas, and provide agricultural product grading, commercialization, and branding in a factory-based manner. , and provide stable and continuous output of products from all kinds of channels.

Currently, Meicun business is divided into two major sectors: land integration and land operation.

1. Land integration:

During the process of land integration, high-standard farmland will be created through soil restoration, saline-alkali land improvement, desertification control, farmland infrastructure construction, etc., to improve agricultural production efficiency, reduce production costs, and further ensure the sustainable land output capacity through soil carbon sequestration technology .

2. Land operation:

In the process of land operation, it is divided into two major links: one is production operation and the other is order operation.

2.1 Production:

In the agricultural production process, we provide services such as seed selection and fixed product, agricultural supplies procurement, and planting management, covering agricultural farming and harvesting management;

2.2 Order:

In the product sales process, sorting processing, commercialization and branding services are provided, and omni-channel capabilities such as bulk trade, order procurement, and brand retail have been built.

Since the establishment of Meicun, self-developed digital technology has been used throughout the rural land industry chain to improve land, production and order efficiency. Currently, more than 365 million mu of land resources have been integrated, with a cumulative custody area of ​​more than 12 million mu, with more than 12,000 partners in the development of production areas and serving more than 2 million farmers; agricultural carbon sink assets under development (including intermittent irrigation and emission reduction in rice , Poultry and livestock manure emission reduction, soil carbon sequestration and other methods) 10.8 million tons; created the brand of origin - Meicun Farm, covering the geographical indication product areas such as Wuchang, Heilongjiang, Beijing Mountain, Shanghai Chongming, Shanxi Datong, Guangxi Shanglin and other geographical indication products. , entered Hema, Jingchao, Longfor, Poly and other channels, and has covered five major agricultural products so far, with more than 4,500 cooperation channels and annual sales of more than 3 billion yuan; and has obtained more than 5 institutions including JD.com, Temasek, Industry Guidance Fund and other institutions. round of equity investment.

At present, Meicun has become the leading operator of rural land industry chain in China. In the future, it will expand investment in soil management, saline-alkali land improvement, soil carbon sequestration, etc., and at the same time accelerate brand influence construction on the channel side, and further introduce advanced globally The planting technology, fresh preservation technology, digital technology, etc. have built Meicun into a highly influential industry leading enterprise in China and even internationally.