Jinjiang Jiafu Food Co., Ltd. is located in the food park of Jinjiang City, Fujian Province, the capital of Chinese brands. It is a subsidiary of Guangdong Jiashili Group, a listed company. The factory covers an area of ​​nearly 40 mu, has a construction area of ​​more than 35,000 square meters and has more than 300 employees. With a team of high-quality food engineers, it is a modern enterprise specializing in the production of candies, chocolates, jelly and snack foods.

Today, Carlsberg will comprehensively upgrade and develop and launch the Niu Zhe series of snack foods with a new concept of leisure, fashion and health, and create a new era of corporate development with "category placeholder, brand taste, and quality in place". Carlsberg is persistent in the bull run, and Carlsberg uses all his enthusiasm and soul to create every supreme fine product. The raw materials for each part of the Carlsberg Niu Rolling Series are the best choice, all of which are imported New Zealand full-fat milk powder, pure Australian anhydrous cream, and high-quality imported high-oleic peanuts from Argentina.

In terms of production technology, Carlsberg has introduced a world-class fully automatic high-speed bull rolling production line. Each link follows strict production management standards and uses precision manufacturing to achieve the perfect quality of Carlsberg products. It has a soft and pleasant taste and a strong fragrance. Unforgettable entrance!

What the founder says— This is Carlsberg's lofty pursuit of the bullfill industry and its inheritance and creation of history. Carlsberg people seek inspiration for transformation through continuous attempts and create a unique flavor. With the product development strategy of "development generation and reserve generation", supplemented by Internet consumer big data positioning product attributes, we will continue to develop new features and create new value !

Today, Carlsberg is creating a new "Carlsberg Kingdom" brand with a brand new brand, brand new products, brand new models and brand new team. Keeping close to the pulse of market development, digging deep into the potential of consumption space, transforming from a single "nougat product" to a "nougat snack food", transforming from a single "candy manufacturer" to a "snack food brand operation enterprise", use "Category placeholder, brand taste, and quality" realizes Carlsberg's sustainable development, and takes "casual, fashionable and healthy" as the strategic development direction of the Niu Zhe Kingdom category, supplemented by loose sugar and jelly, baking related variety The category combination meets the needs of omni-channel market development.