Happy Orchard JOYTREE is a fruit brand under Xinrongmao Fruit Industry Technology Group Co., Ltd. Relying on the advantages of the parent company's fruit industry chain, Happy Orchard focuses on providing people with high-quality, healthy, nutritious and fresh fruits and services.

Happy Orchard gathers good fruits from all over the world, focusing on every detail of the fruit, breed good seeds with love, plant good fruit trees with love, and pass on good fruits with love. Let you feel more joy and sweetness when you taste every bite of fresh and delicious fruit. Let you feel warmth and joy when you share every bite of nutritious and healthy fruit with your friends and family.

The brand owns single-category brands such as Tianshan No. 1 (Hami Melon), Vittoria (Honey Pomelo), Xiangfei's Kiss (Fragrant Pear), and Lanbaoshi (Organic Blueberry).

Xinrongmao Fruit Technology Group Co., Ltd. was established in 1998. It is a leading enterprise focusing on the fruit field and a platform enterprise that connects global core fruit resources and provides omni-channel professional services. The group follows the business model of "global procurement, global distribution" and has established a relatively complete full-process fresh fruit industrial chain. Xinrongmao has always taken consumers as their mission to enjoy fruit life and promote the sustainable development of China's fruit industry, and has fulfilled the mission of "fruits make life healthier." The business scope covers four major sectors in the fruit field - variety introduction and authorized planting, professional supply chain services, omni-channel distribution, product development and brand marketing. Xinrongmao is an early company that exported high-quality Chinese fruits to Europe, America and Australia. It is the main partner of large supermarket chains such as Walmart, Sam, CR Vanguard, Jizhidao, Ito Yokado, Auchan, and CR Suguo.