Hangzhou Yuemu Stationery Gift Co., Ltd. is a creative stationery company. In 2012, the well-known designer Chen Minhou Simmons established Joytop Corporation in Hong Kong. In February 2016, Hangzhou Yuemu Stationery Gift Co., Ltd. was established as a corporate brand operation center. It owns Joytop Yuemu, Joytop LAB, and Mixfun. and many other brands.

Yuemu is a team of young designers who pursue freedom and are willing to share. Yuemu hopes to experience the brand philosophy of "Yuemu·Light Literature and Art Slow Life" with users through the products designed by talented designers in the world.

Yuemu is committed to building an open and free platform to lead the development of the cultural and creative industry with the power of design.

Yuemu products have now entered all over the country.

Name source

Yuemu's English name is "Joytop", "Joy" means joy, and "Top" means top. "Joytop" means that Yuemu provides consumers with a happy experience of life beauty.

Mission and Vision

Vision: Create a Chinese cultural and creative platform with a platform thinking, an open and shared mindset, and lead the development of the cultural and creative industry with the power of design. Mission: Discover the beauty of life together. Work with talented designers in the world to design products, and experience the brand philosophy of light literature and slow life together.

Corporate values

Freedom: pursues the diversity of design style and the freedom of creativity, trust and respect individuals, and give full space. Share: Share Yuemu's design and creativity with an open mind, and use the power of design to lead the development of China's cultural and creative industry. Innovation: pursue the innovative value of design, production, sales and service, and experience the aesthetics of pragmatism in products. Efficient: Consistent goals, team-first, improve execution capabilities, and lead efficient work with innovation and collaboration.