Qinghai Jingzhu Tibetan Pharmaceutical High-tech Industry Co., Ltd. was formed by Jilin Dr. Le Pharmaceutical Company in 1998 to merge with Qinghai Kunlun Pharmaceutical Factory belonging to Xining Pharmaceutical Corporation. With the continuous development and growth of the enterprise, Qinghai Jingzhu Tibetan Pharmaceutical High-tech Industry Co., Ltd. was established as the parent company in early 2004 with Qinghai Jingzhu Tibetan Pharmaceutical High-tech Industry Co., Ltd. In 2005, the "Jingzhu" trademark was rated as a "China's Famous Trademark" by the State Administration for Industry and Commerce.

The group currently has 18 subsidiaries, integrating pharmaceutical production, drug business and wholesale, medical care, scientific research and education, tourism and culture and other industries. It has more than 200 health products with exclusive patents from 14 countries, more than 100 new drugs, and more than 200 health products with Qinghai-Tibet characteristics and Changbai Mountain characteristics in Northeast China. The treatment and prevention of cardiovascular and cerebrovascular diseases, liver diseases, gynecological diseases, stomach diseases, rheumatism and bone diseases, prostate diseases, skin diseases, eye diseases, colds, insomnia diseases, etc.

The group's total assets were evaluated by professional and authoritative institutions, of which the brand value was 3.911 billion, the trademark ownership was 830 million, the product patent was 730 million, and the fixed assets and working capital were 427 million. Over the past ten years, the group has accumulated a large number of senior talents in scientific research, management, production, planning, marketing, accounting, etc. The average age of the company's management is 31 years old, with 5% of talents with master's degree or above, 65% of talents with bachelor's degree and 30% of talents with junior college degree, forming a knowledgeable, younger, and more skilled and vibrant Jingzhu team.

Jingzhu Tibetan Pharmaceutical Group is committed to creating modern Tibetan medicine products, and has built advanced CO2 supercritical extraction, water extraction, alcohol extraction, vacuum spray drying technology, microwave sterilization, ultrasonic induced extraction, macroporous resin adsorption and other equipment and technologies, and has built 11 modern dosage forms such as pill drops, microcapsules, micropowders, suppositories, tablets, capsules, granules, water, wine, pills, powders, and powders. According to the characteristics of the drug itself, combined with the classic prescriptions of traditional Chinese Tibetan medicine, advanced high-performance liquid phase, high-efficiency gas phase, thin-layer scanning, and fingerprint mapping detection technology are used to accurately analyze and extract the active ingredients of the drug, so that the drug has the characteristics of "fast-acting, high-efficiency, long-term effect", "small toxicity, small side effects, small dose", "convenient use, convenient to carry, convenient storage, convenient production, and convenient transportation", and has upgraded Tibetan medicine from traditional handicraft workshop-style backward production to modern high-tech large-scale industrial production. It has achieved the modern pharmaceutical standard of "small quantity, macro effect, safe and reliable".

Jingzhu Tibetan Pharmaceutical Group has worked hard in scientific research and has successively established five scientific research institutions: Qinghai Kunlun Pharmaceutical Research Institute, Qinghai Provincial Scientific Research Technology Center, Beijing Chongwen District Chinese and Tibetan Medicine Research Institute, Jilin Chinese and Tibetan Medicine Research Institute, and Qinghai Jingzhu Chinese and Tibetan Hospital Research Institute. Professor Zhang Baochen, director of the Tibetan Medicine Modernization Research Center of the Chinese Academy of Sciences and former director of the Northwest Plateau Biology Research Institute of the Chinese Academy of Sciences, serves as the chief scientific consultant of Jingzhu Tibetan Pharmaceutical Group and the director of the group's science and technology department. He led the group's scientific research team to develop new drugs, and with "dialectical treatment" as the guiding ideology, screening drugs or prescriptions with accurate efficacy, and then using Sino-Tibet Hospital, community clinic, China Family Health Popularization Project Health Promotion Center, and the Science and Technology Development Center of the Chinese Ethnic Pharmaceutical Society as clinical research positions, "using medicine to lead medicine" to form a unique Chinese-Tibet medical diagnosis and treatment method - "Jingzhu Therapy". Through the development and utilization of telephone call centers, network information construction, and ERP management software, patients are actively provided with accurate therapeutic methods and drugs.

In terms of brand building and protection, most of the drugs developed by the company have applied for national patents, protecting the company's intellectual property rights, eliminating duplicate construction, and leaving room for the company's development. From 1999 to the present, Jingzhu Tibetan Medicine has held several "Jingzhu Tibetan Medicine Social Evaluation Meetings". Patients who have taken Jingzhu products directly talk about the efficacy and feelings of the drug, and evaluate the companies and products, greatly improving the reputation and social influence of the products and enterprises. It has invested more than 1 billion yuan in advertising nationwide, and carried out strong advertising in mainstream media in more than 200 large and medium-sized cities across the country, making the "Jingzhu" brand deeply rooted in the hearts of the people and was rated as a "famous trademark of China" by the State Administration for Industry and Commerce!

Under the dual role of market training and internal training of enterprises, Jingzhu Group has built an efficient management team and marketing team. Hundreds of offices have been established in major cities across the country, and the sales network has covered county-level markets. The drugs have entered many hospitals and tens of thousands of pharmacies across the country, and their efficacy has been widely praised by doctors and patients. At the same time, the "Jingzhu Chinese and Tibetan Medicine Training Center" was established to train consulting service personnel of Chinese and Tibetan medicine professionals all year round. In recent years, as the country has strictly managed and rectified the pharmaceutical market, and the cost of raw materials and labor has increased, and the promotion costs have continued to rise, Jingzhu's sales have increased upward at an average annual rate of 30%.

There are many Tibetan medicine manufacturers in Qinghai Province, but the market network is not sound. At the end of 2005, at the suggestion of the Qinghai Provincial Government, Jingzhu Tibetan Pharmaceutical Group took the lead in marketing integration of Chinese and Tibetan pharmaceutical companies in Qinghai Province and established a group buying and selling manufacturer alliance. The group buying and selling manufacturer alliance will choose good efficacy, poor efficacy, branded products, poor market feedback, reputation, no reputation, moderate price, and excessive price. In the name of the alliance, we can negotiate with major commercial and pharmacies, which can not only reduce the cost of cabinets, save the cost of cabinets in terminals, and also quickly settle the payment. A "National Ethnic Drug Chain Display Counter" was established in the pharmacy, and ethnic drugs were displayed in a concentrated manner, and consulting tour guides who had received professional training in ethnic drug knowledge were uniformly equipped. Through meticulous services, the advantages of Tibetan medicine in treating difficult and complicated diseases were leveraged, so that the people had precise medication guidance, and the diagnosis and treatment were identified to improve patients' recognition of Chinese Tibetan medicine. The group sales and group buying manufacturers alliance achieves "three savings" with the "six unifications" to achieve the purpose of "three profits": "six unifications" means unified procurement, unified entry into terminals, unified training, unified publicity, unified sales, and unified service; the "three savings" means saving manpower, financial resources, and material resources; the "three conveniences" means convenient sales of manufacturers, convenient purchases of merchants, and convenient purchases of patients; the "three profits" means profits of manufacturers, profits of merchants, and profits of alliances.

Jingzhu Tibetan Medicine has jointly established the "China Family Health Popularization Project Health Service Promotion Center" with the Ministry of Health, the All-China Women's Federation, and the China Women's Health Series Organizing Committee. With women and the elderly as the main body, health education, medical knowledge, and medical treatment guidance are widely penetrated into urban communities to improve family health awareness and self-care ability. At the same time, "Family Pharmaceutical Boxes" and "Family Health Cards" were issued to 20 cities in 19 provinces and cities across the country, and a 300-seat family health call center was established to enable the people to enjoy caring health guidance, preferential medical treatment, free health examinations and other services. Bring health to every community and every family.

In 2008, Jingzhu Tibetan Pharmaceutical Group integrated the overall advantages of the group and focused on the in-depth development of traditional Chinese and Tibetan medicine, and established a one-stop improvement of the pharmaceutical health industry chain integrating medicinal material planting, drug production, drug warehousing, drug wholesale and sales, and after-sales service. In terms of sales, we boldly develop and try a variety of sales channels and networks, establish the Chongwen District Tibetan Culture Center in Beijing, and become a propaganda base for Tibetan culture Tibetan medicine, and establish the Beijing Chongwen Jingzhu Tibetan Medicine Traditional Chinese Medicine Outpatient Clinic, focusing on both medicine and medicine. At the same time, Jingzhudeyu Health Restaurant was established, combining Tibetan singing and dancing, Tibetan food and medicinal food with China's thousands of years of diet and health culture, achieving good economic benefits. In terms of warehousing and logistics, the main building of Jingzhu Tibetan Medicine Biological Park has been completed, with a total construction area of ​​19,050m2. This place will be built into the "Western Medicine Capital" and become the drug distribution center and warehousing center in the west, thereby solving the warehousing and logistics distribution problems of western medicines. In terms of after-sales service, we will establish the Jingzhu Jianjie member club to build China's largest health management consulting platform, and provide members with services such as popularization of health knowledge, health management and intervention, disease treatment, medical guidance and drug guidance... and implement three-dimensional innovative membership marketing to enable members to enjoy the lowest discounted products and convenient and affordable services.

In recent years, Jingzhu Tibetan Medicine Group has undertaken the design and planning of the "Yaozigou and Laoyeshan Ecological Tourism Resource Development" project in Datong County, Qinghai Province. The purpose is to use the original ecological environment to plant scarce varieties of Tibetan medicine and drive the development of Qinghai's tourism industry. The combination of natural Tibetan medicine renewal and artificial cultivation has enabled the development, utilization and ecological protection of Tibetan medicine resources to enter a healthy development track, and achieved harmonious development of economy, society and ecology. Jingzhu Tibetan Medicine Group has established a 3,500-acre reclamation and forest return planting base in Maixue Township, Heledu County, Huangzhong County, Xining City, Qinghai Province. It has planted dozens of high-value-added and high-tech content original ecological Tibetan medicinal materials according to the national GAP standards, and has formed a medicinal material planting research base to create a base for introduction, domestication, planting, breeding base for reclamation and forest return, and agricultural modernization base for west-to-west breeding and east breeding. It adopts the form of "company + base + farmer" to purchase Chinese and Tibetan medicinal materials planted by local farmers, increase farmers' and herdsmen's income, lead local farmers and herdsmen to get rid of poverty and become rich, and achieve perfect harmony and unity of ecological construction and economic development.

Over the past 10 years, Jingzhu Tibetan Medicine has made arduous efforts in promoting the current production of Tibetan medicine, the research and development of China-Tibet new special drugs, brand construction and protection, terminal network construction and maintenance, group buying and selling manufacturer alliance, and in-depth development of pharmaceutical and health industrialization, and has also achieved certain achievements!

Jingzhu Tibetan Medicine has ranked in the top 30 in the national pharmaceutical industry;

Jingzhu Tibetan Medicine Group has become one of the largest market occupants of modern finished Tibetan medicine in the country;

The 14 exclusive patented products developed and produced by Jingzhu Tibetan Pharmaceutical Group have firmly ranked first in the domestic industry;

The Jingzhu trademark has become the only "Chinese well-known trademark" in the Tibetan medicine industry in Qinghai.

On May 25, 2002, Chairman Hu Jintao visited the Qinghai GMP production base of Jingzhu Tibetan Medicine Group and highly praised Jingzhu Tibetan Medicine Group: "You have achieved very good results in the research and development and production of modern Tibetan medicine. I hope you will better develop enterprises to drive the economic development of the western region, drive farmers and herdsmen to become rich, and better develop the national medicine industry."

This is a team that advances both inheritance and innovation; this is a team that integrates tradition and modernity; this is an iron army with high combat effectiveness. This team, this iron army is the Jingzhu people! Now the Jingzhu people are influencing the world in their own way. The impact comes from strength, the impact comes from vision, and the impact comes from courage. With its strong financial strength, brand strength, R&D strength and marketing strength, Jingzhu Tibetan Medicine revitalizes Chinese national medicine, breaks the world medical pattern of Western medicine that unifies the world, creates a new situation in which Tibetan medicine, Chinese medicine and Western medicine divides the world, and becomes a world-class national medicine enterprise.
Ancient crystal beads and herbs nowadays hidden medicine

Jingzhu has established itself as a Tibetan medicine, and Tibetan medicine is more famous because of its crystal beads; Jingzhu is named after the great Tibetan medicine "Jingzhu Materia Medica", Jingzhu has promoted traditional Tibetan medicine and produced it on a modern scale; only traditional Tibetan medicine can have crystal beads, and only crystal beads can have modern Tibetan medicine, and Jingzhu is called a model of modern Tibetan medicine in the industry; the prescription of Jingzhu Tibetan medicine comes from classic Tibetan medicine works such as "Jingzhu Materia Medica", and "Jingzhu Materia Medica" is more eye-catching because of its crystal beads; therefore, Tibetan medicine is the resource library and life source of Jingzhu, and Jingzhu is the brand platform, communication center, and group sales headquarters of Tibetan medicine!

In the industry, people say that Tibetan medicine is a few crystal beads, and crystal beads are like Tibetan medicines. Due to the impressive achievements made by Jingzhu in the development of modern Tibetan medicine, the strong capital strength, marketing network strength, scientific research and development strength, new product research and development strength and the continuous support of the country, Jingzhu has become a synonym for modern Tibetan medicine and a symbol of modern Tibetan medicine; Tibetan medicine is the soul of Jingzhu, and the crystal bead is the shape of Tibetan medicine.

Tibetan medicine has developed more because of crystal beads, and crystal beads have grown stronger because of Tibetan medicine! Crystal beads Tibetan medicine is strong because of development and has grown stronger because of success! Crystal beads are famous at home and abroad, and Tibetan medicines benefit hundreds of millions of people!