INMIX
INMIX
INMIX, a sunglasses trendy brand, is affiliated to Beijing Mingtong Four Seasons Technology Co., Ltd., co-founded by Li Ming, a best-selling author born in the 1980s, and Wang Sheng, a designer, was founded in December 2010. Currently, online sales have maintained a rapid growth of more than 100% per year. . Because INMIX adopts a direct sales model, it saves intermediate channels and reduces retail prices by 50%-70%, since its birth, Yinmi has rapidly risen to become a dark horse in the industry and is also viewed by the industry. This is a huge challenge brought to the traditional glasses industry by the current Internet model. Offline physical retail stores will be launched in 2015. In June 2015, Yinmi publicly announced that it had completed a Series A financing, with a joint investment of US$7 million by the well-known venture capital institution IDG and Junlian.
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