Indena, a French underwear brand in 1891, is headquartered in Shanghai. It is a professional and modern enterprise integrating brand operation, production and manufacturing. With the goal of "a century-old enterprise, an international brand", we implement the brand strategy - Yingdi Aina, and are determined to become the leader in home clothing brands.
Indena, a French underwear brand originated in 1891, is a century-old classic, and is inherited from the same lineage. Indienna has always been committed to spreading the French life art and fashion concept of freedom, elegance, romantic and comfortable. From the perspective of the leader in underwear brand, we strive to innovate the underwear wear concept and home taste, transform the traditional, conservative and backward lifestyle, and bring Give you the perfect experience of free life and the ultimate feeling of colorful colors - we call all this New life freedom, that is, free new life. The design styles of freedom, fashion, simplicity, elegance, personality and aesthetics tell the pursuit of a new life by liberalism and aestheticism, and interpret the distinctive personality and free spirit unique to men and women in the new era. "Free new life" is about human nature. Respect is the advocacy and demand for a new life movement of quality, elegance, harmony, comfort and freedom. From design style, color matching, style combination, fabric selection to cutting and workmanship, Yingdien is committed to the perfectionism he advocates. Colorful and comfortable, comfortable personality, free, and life is limitless. The entire graphic is based on simple English handwriting as the main element, and the overall smooth INDENA well reflects the brand's youthful/energy/comfortable tone. The loud yellow is the main color of the brand, and the gradient stripes composed of rose red and yellow are the auxiliary shapes output together with the main color, representing the colorful home life color philosophy advocated by the brand. Indi Aina has always been committed to advocating a new lifestyle and fashion pavilion, saying goodbye to the single and boring traditional underwear, and bringing you the free and comfortable fun of home life is our honor. We call all this New Freedom, both free and new life. Ideas determine behavior, insight into the self-selective attributes of customers' consumption, the ultimate pursuit of fabrics to meet the most comfortable wearing experience, and the establishment of a new Philosophical System of Indi Aina's home color brings you into a new world of freedom and unrestrainedness. Indi Aina has all the elements of luxury goods except high prices: diversified design/high-quality fabrics/unique taste/extreme wear experience, and it depends on this to be lucky enough to integrate into your life. Faced with the ever-maturing home clothing market with huge potential and increasingly mature, Indi Aina has fully launched its brand precision marketing strategy, relying on a strong large-scale production line, more than ten years of professional operation and management experience and terminal channels to expand resources, and is committed to creating a strong home clothing brand. . Advanced technology and the innovative concept we have always adhered to are the strongest cornerstone and wealth for us to maintain continuous competitiveness in the home clothing market. At the same time, we are also very happy to transform it into the most practical and high-quality clothing to share with you. Since its establishment in 1998, under the leadership of founder Mr. Hu Xifang, all employees have united and pioneered and innovative, starting from the trade of knitted goods, and expanded their business to underwear, underwear, and pajamas. The processing and trade business areas of products such as home clothing, thermal underwear, etc. are gradually forming scale. Zhongshan Kaiwei Brown Garment Co., Ltd. and Quanzhou, Yizheng and other production bases are wholly-owned subsidiaries and joint ventures under Yingdi Aina (China) Clothing Co., Ltd., which are mainly engaged in the research and development and manufacturing of Yingdi Aina brand products. The company currently has 1,200 employees, a net asset of more than 80 million yuan, and an area of ​​about 23,000 m². There are 2,500 sets of advanced production equipment of various types, 1.8 million sets of home clothes, more than 18 million underwear, and a production capacity of more than 20 million US dollars. After more than 10 years of steady development, Indienna has established overseas sales branches in Russia, Ukraine, Kazakhstan and Poland, with more than 50 overseas employees; and has established domestic sales branches in Shanghai, Guangzhou and Shenzhen. At present, there are more than 100 professional marketers in Indienna. Yingdi Aina advocates employees to grow together and develop together with the company. We adhere to the talent concept of "people-oriented and harmonious development". Provide employees with competitive compensation and complete skills training. Through intellectual introduction and talent cultivation, a group of senior management talents and professional clothing designers from first-class universities such as Beijing Guanghua, China Europe International, Beijing Furniture, and Central Academy of Arts and Crafts have been gathered to gradually form a professional and professional team. , a learning and innovative brand operation team. Yingdi Aina (China) Clothing Co., Ltd. adheres to the development principle of "limited industry diversification and professional business unit", and follows the strategic idea of ​​"brand lead, key breakthrough, local transcendence, and comprehensive promotion", and adopts "pragmatic and enterprising" , responsibility, innovation, and gratitude as the corporate spirit, and with "marketable products, reassuring quality, and satisfying services" as the company's quality policy, it uses domestic and foreign capital markets to carry out a series of industrial integration, and Through the continuous optimization of the profit model, we will continuously improve the management structure, resource allocation system, business investment portfolio and operating mechanism, and continuously enhance the competitiveness of enterprises. Adhering to the belief of being an outstanding corporate citizen, Yingdi Aina (China) Clothing Co., Ltd. will continue to integrate assets, resources, markets, talents, etc., around consumer and social needs and potential development opportunities. , by continuously creating value for consumers, continuously achieving company progress and upgrading, and trying our best to maximize the value returns of customers, employees, shareholders and stakeholders. Yingdi Aina, determined to move forward. Indena. The most true and noble. Indena is the only daughter of Mariana and the French nobleman Earl Monterone. Mariana is the prototype of the "Story of Liberty" in the minds of the French people. In 1851, in a coup launched by the Second French regime, 2019 Marianna, a Republican, who is only 25 years old, jumped over obstacles, shouted the slogan of "Progress", rushed towards the enemy, but was unfortunately shot and died. From then on, this brave girl holding a torch became a symbol of the pursuit of freedom in the sculptor's heart. In 1871, the Paris Commune of France was established. The 21-year-old Indien was studying at the top French fashion design college, the French ESMOD International Fashion Design College specialized in fashion underwear design. Influenced by his mother Marianna's free spirit and the aristocratic life in the Palace of Versailles, Indienna incorporated her innate aristocratic temperament and freedom consciousness into the design concept of underwear and home clothing, and advocated the perfect experience of free life and the ultimate feeling of colorful colors. , a underwear trend with the theme of "free new life" was launched in Paris. In 1872, France organized the 10th "Looking for Marianna". Indienna, who had the face of an angel like a Greek goddess Athena, was successfully elected as the special identity of Mariana's biological daughter, and became a symbol of the French Republic at that time. The Royal Sculpture Room in the Louvre will use Yingdi Aina as a model to make a batch of "Maryanna" half-body statues and place them in various urban and rural governments. Young sculptor Kevi Brown became one of the main designers of the statue making. In more than a month from the design of the statue to completion, the young Yingdi Aina and the talented Kelvey Brown faced each other day, each attracted by their talent and fell in love... In 1891, Kelvey Brown and his wife were in Paris Their first fashionable lingerie store was established on Rivoli Street, called "Indena". Soon, "Indena" underwear was loved by young French men and women, and Indena New life freedom also became a underwear fashion and became popular all over the world.