Hoyo de Monterrey - a friend, this brand has a long history. Its founder is a tobacco farmer in Cuba called Jose.Gener - Joseph Henell.

The original meaning of the name Hoyo refers to a slant that can solve drainage problems and is also an ideal planting place for tobacco farmers. It is no wonder that Joseph Henell, who was a tobacco farmer, named his cigar after his friend in 1870, and was extremely confident because his tobacco all came from the fertile Monterey Valley.

Previously on the square of the village of Buerta Avajo in San Juan-Martinez, there was an iron door engraved on it: "Hoyo de Monterrey: Jose.Gener 1860". This actually refers to the friend Monterey Manor, who became the owner of the manor in 1860.

Jose Gener started growing tobacco before he founded his friend De Monterrey brand. When he arrived in Cuba in 1844, he studied Cuban cigar and tobacco leaf cultivation with great enthusiasm. He hoped to start his own career here. Joseph Henell came from Tarragona, Spain. Cuba was a Spanish colony at that time. Almost all Spanish people knew that Cuba had good cigar planting land, and Joseph Henell came for this.