
HomeAegis

HomeAegis
Jia'an is a science and technology brand under Shanghai Jahua, focusing on the field of home cleaning and care. It always adheres to the professional concept of science, rigor, truth-seeking and pragmatic, and with a positive attitude of continuous exploration and innovation, it will serve all modern families who pursue a healthy life. Provide innovative home cleaning products to lead modern families into a healthier, safe, relaxed and comfortable home quality life.
Shanghai Jahwa United Co., Ltd. (hereinafter referred to as "Shanghai Jahwa") is one of the national enterprises with a long history in China's beauty and daily chemical industry. It was formerly the Hong Kong Guangshengxing, founded in 1898, and was traded in Shanghai Securities in 2001. The company is the earliest listed company in the domestic industry. In 2011, the company implemented the shareholding reform and became a mixed-ownership enterprise. In 2017, the company completed a merger and acquisition, and acquired the global maternal and infant feeding brand - TommeeTippee, headquartered in the UK. At this point, Shanghai Jahwa has become an international beauty and daily chemical company, with manufacturing factories in Shanghai, Hainan, Guangdong, Africa, Morocco, Europe and the United Kingdom, and its sales network has also expanded from China to Asia, Europe, Africa, and Africa. North America, Oceania. In 2022, Shanghai Jahwa achieved operating income of 7.106 billion yuan, net profit of 472 million yuan, and net profit of excluding non-operating items of 541 million yuan.
Shanghai Jahwa attaches great importance to brand building, focusing on the three major areas of beauty, personal care, and maternal and infant, and has established a leading position in many market segments. Since its establishment and development, the double-girl brand has been widely popular among socialites in the Republic of China, and has won the highest international honor on behalf of China - the Panama Gold Award; the Chinese hair wax, mousse and hand cream produced by the American-Canadian brand are the collective memory of three generations; Liushen brand has innovatively added Chinese herbal elements to the flower dew water, and is the dominant player in the flower dew water category; the Goff brand is a benchmark brand for male skin care brands; the Herbaceous Brand fully utilizes the way of balance, integrates Chinese culture into modern technology, uses herbal power to show China The true beauty of women; Jia'an brand insists on technological innovation and further advances into mature categories on the basis of constantly creating new home cleaning products; Qichu brand takes nature at the beginning, nurtured life at the beginning, accompanying Chinese babies to grow up healthily; Yuze The brand focuses on skin barrier repair. The products have been strictly tested by clinical medicine to create skin barrier protection for consumers; TommeeTippee Tangmeixing brand is a world-renowned infant feeding brand; Diancui brand is a high-tech created for Chinese women , a highly effective scientific research-grade skin care brand. The company also has many well-known national brands: Yashuang, Friendship, Haiou, Baiaishen, Chunlei, Shanghai, and has a cooperative brand, Pianzihuang, as well as an agent of American professional household cleaning and care brands Aimee, Bitis and Fangxin .
Shanghai Jahwa also attaches great importance to independent innovation. The company has been recognized as a high-tech enterprise many times, and has a scientific research center and an industrial design center, and has carried out strategic cooperation with many domestic and foreign scientific research institutions. The company's R&D philosophy is to focus on consumer-centricity, relying on full-process project management and overall chain R&D model, and use craftsmanship to create products and services of Zhimei: focus on beautiful and healthy products in China from basic research, application innovation and value shaping Implement technology in three dimensions; continue to devote myself to creating maternal and infant feeding products in overseas research and development. The company also pays special attention to the basic research layout and has determined eight basic platforms such as AI customization and beauty instruments. From Chinese-style herbs to cell biology, from the use of supercomputers to the development of intelligent equipment, it has gradually advanced towards beauty technology. , through technological empowerment, the beauty of "effectiveness and safety" balance is achieved.
Shanghai Jahwa insists on all channels and full coverage. The company has been deeply engaged in offline channels such as department stores, supermarkets, cosmetics stores, etc. for many years, and has many mutually beneficial and trustworthy partners among dealers. In recent years, the company has also achieved digital transformation and empowerment, not only has it laid out multi-platform and operated in online channels, but also has made efforts to develop online platforms such as Tmall, JD.com, Douyin, and Xiaohongshu, but also actively has offline channels. Expand new retail business and actively increase the proportion of offline business. The company has also established a unified online and offline consumer service center, deeply integrating online and offline channels to meet consumers' shopping and service needs in multiple scenarios.
Shanghai Jahwa actively responded to national policies and took the lead in the industry to release the "ESG Medium- and Long-term Strategic Planning Outline", continuously promoting "a green and low-carbon ecological environment, a shared and win-win social value, and a more complete corporate governance."
In terms of the environment, the company will achieve carbon emissions peak in 2025, achieve carbon neutrality in its own factories in 2035, and achieve carbon neutrality in the entire value chain in 2050, and continue to focus on green and low-carbon products, green raw materials, green packaging materials upgrades, and clean energy Six major work scenarios: use, transportation scenario optimization, and sustainable procurement to improve the environment.
In terms of society, the company creates shared and win-win value for all relevant stakeholders, and has made many measures to focus on consumer-centered, caring for employees and giving back to society. The public welfare action focuses on three aspects: school-enterprise linkage, charity assistance, and diversified care. In terms of, actively practice corporate social responsibility.
In terms of governance, we will promote the diversification of the board of directors, increase female directors, expand the responsibilities of the board of directors' professional committees, establish the strategic and sustainable development committee, the audit and risk management committee, and the company adheres to compliance operations, strengthens internal integrity education, professional ethics system and business Moral and cultural construction has been continuously improved.
With the development genes of inheritance, vitality and dreams, Shanghai Jahwa celebrated its 125th anniversary in 2023. In the new era, Shanghai Jahwa will continue to work hard to continue to promote various changes and optimization measures, welcome new consumption trends, use strategic layout to plan a new future, uphold a deep understanding and insight into "craftsmanship", and give full play to its solid scientific research advantages and The characteristic advantages of national enterprises, never forget their original aspirations, accumulate strengths and create more beautiful products and services, meet people's yearning for a better life, actively embrace trends and changes, seize more development opportunities, firmly adhere to the direction of long-termism, and bring Chinese beauty to the United States Bring it to the whole world.
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