New Balance Trading (China) Co., Ltd.
New Balance, founded in the United States in 1906, is a legendary running shoe brand worldwide. It enjoys the reputation of "King of Jogging Shoes". It is a well-known company in high-tech and high-quality sports and leisure products in the world. In 1906, William J. Riley established a foot arch support company in Boston, USA, called New Balance, which specializes in customizing plastic surgery foot arch supporters and orthodontic shoes. One day, when he was observing the chicks in the yard, he found that the three claws of the chicks could maintain balance, so he applied the inspiration to the design and development of the foot arch supporter, and the name of New Balance should be used. Born, and Mr. Riley is inspired by the shape of the chick's claws, it has become a legendary story. As the business continued to grow, New Balance in the 1950s began making professional sneakers for local runners, including MIT's track and field team. In 1956, the Paul and his wife bought New Balance from Mr. Riley. Since then, footwear manufacturing has grown into the company's main business for steady growth. In 1960, New Balance produced the "TRACKSTER" series of sneakers, which is the world's first sneaker that can provide multi-width lasts, which has become an innovation in the shoemaking industry. In the 1970s, the current Chairman, Mr. James S. Davis, bought New Balance on Marathon Day in Boston, and began a new step. Since then, in addition to committed to the research and development of high-tech functional materials, New Balance also provides humanized services of six width lasts and two height uppers to meet various different foot types. It is the only imported from the United States Sneakers. Its exclusive high shock absorbing pad can effectively absorb 99% of the ground reaction force, and is therefore loved by heads of state and elites from all walks of life. It is a multi-functional shoe that enjoys the reputation of "the president's jogging shoe". It is ranked No. 1 in the United States. Second shoe company. “If you wear New Balance, you must be a great runner!” — Jim Davis, CEO of New Balance. In 1972, New Balance produced 30 pairs of racing shoes a day, which can provide five-width lasts and two-height uppers. Although the cost is very high, New Balance aims to allow athletes to best demonstrate their athletic potential. ,spare no effort. New Balance has its unique culture: insisting on producing shoes of multiple widths and heights: this is a design for human nature, and it is also the most basic care, bringing the most comfortable and close shoe shape to every consumer. New Balance does not sign contracts with sports stars. Because shoes suitable for celebrities are not necessarily suitable for most consumers to wear, New Balance invests expenses in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesperson." New Balance is the only international sports brand with exclusive factories in the United States, five in the United States and two in Europe. New Balance is a private company, not a stock listed company, so it can have greater development space; at the same time, it is easier to implement the inheritance of company culture. New Balance has always been committed to shoemaking technology. To this day, a brand that has experienced 110 years of ups and downs, is still constantly developing more ergonomic shoes with emerging technologies. With the goal of pursuing an extremely comfortable feeling of wearing shoes, combined with the popular design feeling, New Balance has become the perfect representative of retro and innovation. As a leader in global sports brands, New Balance adheres to the company spirit of high standards, 100% customer satisfaction, and teamwork. It continuously innovates and improves in technological materials, product appearance and comfort, so as to maximize every athlete Use your sports potential to the limit and enjoy a balanced and comfortable life without any effort. Another major feature of New Balance is the variety of sizes that are different from other sports brands. New Balance offers different widths of the same size, including narrow, standard and wide, and thin in narrow and wide. It is divided into different degrees, so choosing a pair of New Balance shoes will be quite comfortable to wear. The reason why New Balance has become the second largest brand of sports shoes in the United States without asking celebrities to advertise, even surpassing brands such as Adidas is because the company can do a great job in the market. Accurate positioning. It is different from Nike or Adidas. Its positioning is mainly aimed at adults who have certain requirements for shoe comfort. It believes that this part of customers will turn from the appearance of the shoe to paying attention to the comfort level of the shoe and the protection of the foot. , and also has strong purchasing power. And because of its unique positioning, it hardly divides the market with several other shoe giants.
