Hengda Xing'an Brand Ranking
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Hengda Xing'an

Hengda Xing'an

Evergrande Agriculture and Animal Husbandry Group Co., Ltd.
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Brand Introduction

Evergrande Grain and Oil Group is a modern grain and oil enterprise with 100% non-GMO products, 100% green and healthy products. It is an important part of Evergrande Group's diversification strategy and another people's livelihood industry guided by the "diversity + scale + brand" strategy. , the group was established in August 2014 and currently has nearly 3,000 employees.

In 2014, the Group invested huge amounts of money to build Evergrande’s high-quality grain and oil base in the Daxinganling Ecosphere, radiating to the national high-quality agricultural product production areas and expanding global high-quality agricultural product resources. The core factories have all passed the ISO9001:2008 and ISO22000 quality system certification. With "Evergrande Xing'an" as the brand, the group produces non-GMO, pure physical pressing, and organic green products, following the "Six Gold Medals" principle: give priority to the gold production areas of the Daxinganling Ecosphere; the entire line of products are non-GMO; the entire line of products are green Healthy; only new grains are sold in the same season; physical pressing, no chemical residues; full production monitoring, and full traceability of one product and one code.

Evergrande Xing'an has launched organic/green rice, fragrant rice No. 1, 30-day rice, porridge, organic miscellaneous grains, organic/green soybean oil, organic tea seed oil, green rapeseed oil, canola seed olive oil, extra virgin A variety of grain and oil products such as olive oil, and will continue to develop more high-quality products.

Development history:

On August 27, 2014, Evergrande Grain and Oil debuted in the AFC Champions League. The four big words "Evergrande Grain and Oil" and the words "Relaxed Grain and Oil" appeared on the front of the Guangzhou Evergrande Football Team's uniform for the first time, nearly 50,000 yuan in the whole game. With the attention of famous fans and billions of TV viewers, Evergrande Group began to enter the food and oil industry.

On August 28, 2014, the launch conference of Evergrande Grain and Oil Products was held in Guangzhou. Football players Zheng Zhi and Gao Lin were awarded the Evergrande Grain and Oil Promotion Ambassadors.

On September 1, 2014, on the Alshan Grassland, Inner Mongolia, 3,500 dealers from 730 cities attended the Evergrande Grain and Oil Group's National Ordering Conference, with the order amount reaching 11.9 billion yuan on the same day.

On April 10, 2015, the 2015 Dealer Conference of Evergrande Grain and Oil Group was held at the Evergrande Hotel in Wuhan. More than 300 dealer representatives from all over the country attended. At the meeting, Evergrande Grain and Oil Group released five new products: Xiangmi No. 1, organic oil tea seed oil, extra virgin olive oil, flax seed oil, and canola olive oil further enriched the product line and achieved orders of 3.7 billion yuan.

On April 15, 2015, Evergrande's grain and oil products were fully launched on the self-operated platforms Hengyoumi App, Hengyoumi Official Mall, as well as five major e-commerce platforms including JD.com, Tmall, and Womai.com, and are committed to creating a more comprehensive high-quality sales service.

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