Happy rain was founded in Munich, Germany in 1987. For more than 20 years, with innovative product development, excellent quality management, fashionable design and competitive price, we have grown into a leader in the European umbrella market, with sales spread all over the world. Currently, more than 3,000 people are engaged in product production and related work around the world.
In 2009, the German happy rain brand entered China. With strict quality standards, fashionable and simple design, and the aesthetic habits of Taifang people, we continue to launch fashionable eye umbrella series products. It has achieved good results in the sales of ultra-small folding umbrellas and automatic umbrellas, and has been recognized and loved by the majority of self-paid users, allowing more and more consumers to experience it - no matter how beautiful the rain is, happy ran by your side ! Positioning: A stylish umbrella. In this era of popularity, umbrellas are no longer just products for women to block the rain and shade the sun. In the happy rain world, every umbrella is carefully designed by the designer. In addition to its convenient functions, it is also fashionable and fashionable, making it convenient for every woman who loves beauty to match the overall clothing style and enhance the overall beauty. Happy rain’s wish: to make rainy days no longer melancholy, but to make people happy and appreciate. Excellent quality: "German TUV Rhine" authoritative certification: quality standard test production control. TUV Rheinland is Germany's largest product safety and quality certification agency, enjoying 125 years of credibility in Europe and is one of the world's highest-profile third-party inspection agencies. Brand: Professional German umbrella brand. Design: authentic European style, classic mini ultra-light 5-fold umbrella, classic mini ultra-light 5-fold umbrella. Technology: A variety of patented technologies, from light and durable umbrella bones to beautiful sun protection of umbrella cloth. Classic mini ultra-light 5-fold umbrella, 17cm in length, only 180g, light and easy to carry, safe one-click automatic umbrella, more suitable for driving people, exclusive copyright umbrella cloth, printed brand logo, high-end sunscreen pearl glue, never It is sun protection and beautiful, with a safe push-pull switch, without clamping hair and not hurting hands. Happy rain mainly engages in the wholesale and retail business of high-end umbrellas in China, and its sales headquarters are located in Futian, Shenzhen. Products cover: high-end men's fully automatic umbrella, women's sun protection umbrella, and safe children's umbrella. The current physical channels are mainly high-end shopping malls and supermarkets in first-tier cities in China (such as: Shenzhen Vientiane City, Guangzhou Taikoo Hui, Beijing Guomao, etc.). Internet marketing was officially launched in 2011 and has built B2B and B2C network channels. This allows the brand to expand from traditional channels to online channels, achieving multi-dimensional marketing strategies.