Qingdao Haier Whole House Home Furnishing Co., Ltd.'s main business is the development, design, production, sales, installation, after-sales service and related supporting services of integrated kitchens and customized furniture. The parent company is Qingdao Youwu Smart Home Technology Co., Ltd. Haier's whole-house brand business continues since Qingdao Haier Kitchen Facilities Co., Ltd., which was established in 2001. In 2018, it gradually promoted the product intelligence and diversification strategy, began to design, develop and sell "Youwu" D series high-end smart home products, realizing the The transformation from traditional customized home to smart home is the transition from a single product to a scenario-based transition.

Haier Whole House Home Furnishing starts from creating a beautiful living room, from the customization of overall kitchen items to the whole house customization, and then to the complete chain of whole house intelligent scenes, forming a customized and integrated product ecological pattern. Product design integrates designer resources from Italy, Tsinghua Academy of Fine Arts and other designers and advanced intelligent technologies at home and abroad, and has developed intelligent products including wardrobe elves, smart clothes rods, smart real fresh cabinets, balcony elves, shoe cabinet elves, dining cabinet elves and other intelligent products. , applied to traditional products such as cabinets and customized home furnishings. Under the control of the "Youwu APP", it realizes functions such as deworming, moisture-proof, antibacterial, odor removal, and mite removal, and completes the transformation and upgrading of traditional home furnishing products to smart network devices. In terms of product design style, we have created simple, European, light luxury, new and middle-aged, pastoral, classical and other product styles for six types of consumers, which can meet the home aesthetic needs of various consumer groups.

After years of development and precipitation, the company has more than 500 terminal stores, and its sales network basically covers 31 provinces, autonomous regions, and municipalities across the country. It has gradually built a national sales network with large and medium-sized cities as the main body. At the same time, flagship stores are opened on e-commerce platforms such as Tmall and JD to conduct online traffic sales, and actively use content live broadcast platforms to carry out single traffic drainage activities, forming a trend of coordinated development online and offline.