Guangwei was founded in 1987 and has been well-known at home and abroad since 1991 and has become a well-known brand. It covers fishing rods, fishing reels, bionic fishing bait, bait and fishing gear supporting products. It has applied for more than 100 patents and owned more than 200 registered trademarks. It has registered the "guangwei" trademark in 64 countries and regions abroad.

Guangwei Outdoor has been recognized as the title of Shandong Province's specialized, specialized and new small and medium-sized enterprise in 2023, and the Shandong Fishing Tackle Manufacturing Innovation Center, which was led by the construction, was recognized as the Shandong Province Manufacturing Innovation Center in 2023. At present, by implementing a series of industrial integration strategies, the company will continue to maintain the vitality of innovation and build an industrial cluster with a huge scale system, obvious scale effect, and complete professional division of labor. The Guangwei brand will stand with a higher attitude In the world's national fishing tackle brand.

Weihai Guangwei Outdoor Equipment Co., Ltd. was registered and established in January 2010. It is affiliated to Guangwei Group and is located at No. 350-4, Shichang Avenue, Weihai Gao District. It is a Guangwei Group that has been optimized for industrial layout and integrated on the basis of traditional fishing tackle industry for research and development. , a comprehensive company that integrates the production and sales of fishing rods, reels, fishing baits and related fishing gear supporting products. The company has a registered capital of 50 million yuan and has more than 2,500 employees.

The company has four subsidiaries including Weihai Guangwei Fishing Rod Co., Ltd., Weihai Liangmei Precision Machinery Co., Ltd., Weihai Guangwei Polyurethane Rubber Products Co., Ltd., and Weihai Guangxing Fishing Tackle Co., Ltd., and owns Guangmei Fishing Tackle Factory, Rixing Fishing Tackle Factory, and Shiguang There are 5 subsidiary production factories, including the Fishing Tackle Factory and 15 Shangzhouwu fishing tackle sales chain stores. Its products include fishing rods, reels, baits and other fishing gear series products, paint chemicals, rubber products and related fishing gear supporting products, etc., with an annual production of 10 million fishing rods and 10 million fishing reels and set products (sets). Exports are sold to 64 countries and regions around the world.

On the basis of stabilizing overseas markets, the company attaches importance to the development of its own brands and the exchanges and cooperation of international brands. Among them, Guangwei Brand has established 23 regional agents across the country, Guangxing Brand has more than 1,000 terminal direct sales stores in China, and Guangwei E-commerce Center was established in 2015. In addition, the international cooperation brands established include "Shangzhouwu (JSY, CGF), "RYOBI (Liyoubi)", "RANMI (Limei)", etc. With its strong technical strength and excellent equipment, the company has become an important member of the world's fishing tackle production field.