"Guanfu" is the corporate name of Fujian Guanfu Modern Home Co., Ltd., which has the meaning of "focusing on quality services and winning the championship of the best, technological innovation brings benefits to mankind." On June 2, 2000, Guanfu Co., Ltd., the predecessor of Fujian Dehua Guanfu Ceramics Co., Ltd., was changed to Fujian Quanzhou Guanfu Group Co., Ltd., and finally changed to the current one on September 28, 2002. Guanfu Modern Household Co., Ltd.

Based on the need for unified CI image design of enterprises, after the establishment of Guanfu Co., Ltd., it increased its brand strategy and changed the registration and registration of Guanfu trademark from the original "Guangfu +" to "Guangfu +". Among them, the design of the graphic trademark fully draws on and absorbs the original trademark design concepts and constituent elements, and adds the "5" element according to the company's font size of the five-day sales system across the country, which will represent the "G" of the production system Guanfu. It is organically combined with the "5" representing the sales network's five-day distribution, which implies the beautiful vision of joint-stock companies implementing production scientific research and marketing in the new century, further enriching and enriching the corporate culture connotation of the company's main trademark. The red base color is a unified VI visual effect, reflecting the vision of Guanfu's career to flourish, boldly innovate, and ultimately achieve success.

Fujian Guanfu Modern Household Co., Ltd. is a listed company integrating the research, development, production, sales and services of household goods such as daily ceramics, bamboo and wood, glass, stainless steel (stock abbreviation is Guanfu Home, stock code: 002102).

Harmonious development---------The company is established in December 1999. It now covers an area of ​​705 mu, has a standard factory building of 350,000 square meters, has more than 30 production lines of large and small kilns, and has more than 5,000 employees. It is under its jurisdiction, including Guanjie Guanfeng, Guanfu Kiln Ceramics, Yuyao Zhen Porcelain, Huapeng Flower Paper, Guanlin Bamboo and Wood, Shanghai Wutian Industrial, and 43 five-day distribution companies across the country. The cumulative tax payment of more than 400 million yuan (the first exceeded 100 million yuan mark in 2009) is a daily ceramic manufacturing enterprise with the highest production and sales scale in China, and is also the largest high-heat-resistant ceramic production base in China. The company is a "national key high-tech enterprise". Fujian Province has "high-tech enterprises", "garden-style units", "best credit enterprises", "excellent enterprises in ideological work", "hundred key industrial enterprises" and "advanced grassroots party organizations".

Quality Management Specifications-----In 1999, the company passed the ISO9002 quality management system certification in Dehua, and then passed the ISO9001:2000 certification and the US import certification, CSGC product certification, ISO14001:2004 environmental management system certification, and was adopted internationally Advanced standard certificate provincial metrology management system certification, and successfully imported CI corporate image strategy and K3/ERP computer management system.

Remarkable innovation achievements---------The company has established a "provincial enterprise technology center" for daily use in the province, established joint research institutions with many universities, and independently developed and innovated high-heat-resistant ceramic pot gold jade porcelain bone lithium porcelain, There are eight major porcelain types, including bone porcelain, Baiyun porcelain, wax stone porcelain, blue ancient porcelain, and blue jade porcelain, with an annual output of over 100 million products. "High Heat Resistance Ceramics" were included in the National Torch Program Project and won the third prize of Fujian Provincial Government Science and Technology Progress Award, and the "Mayor's Special Award" of the highest science and technology award of Quanzhou Municipal Government; bone lithium porcelain products won the Fujian Provincial Government Innovation Fund and Fujian Provincial Excellence Second prize for new product. It also strengthens the recycling and utilization of waste porcelain products, residual materials, waste heat, waste water and other resources, and becomes an environmentally friendly, economical and harmonious enterprise.

Create an outstanding brand------The company has "Guanfu", "Fukang", "Huapeng", "Guanfeng", "Guanfu Kiln", "Yu Kiln Zhen Porcelain", "Berris", "Jifuna" eight major ceramic brands, "Huapeng" and "Guanfu" brand daily ceramic products have been continuously rated as "national inspection-free products", "Guanfu" daily ceramics are "Chinese famous brand products", "Guanfu" daily ceramics are "China's famous brand products", Fu" is the "name of a company in Fujian Province", and "Fukang" is a famous brand product in Fujian.

The marketing network is sound-------There are 43 "five-day distribution companies" that have unified "five-day" as the company in major and medium-sized cities across the country. The products have entered more than 80 million supermarkets and hypermarkets, with 500 million What a loyal customer group, it is the general agent of well-known brands in the United States, Italy and other countries in China. The Shanghai Wutian Distribution Headquarters, covering an area of ​​130 acres and a construction area of ​​140,000 square meters, integrates ceramics, glass, bamboo and wood household goods city, Haikeris Hotel Supplies Marking Field, Intelligent Manufacturing Space flagship store, cultural and creative industries, new models The "one-size-fits-all" model of creative household goods average price discount chain stores will become the largest household goods marketing network in the country, and at the same time, the products will be exported to Europe, America and other countries around the world.

Development strategy science-------"China? Guanfu Home Use" and "China? Five-day Distribution" with the responsibility of building the first brand of Chinese goods, enriching home fashion culture, enhancing public life taste, and revitalizing the national household goods industry "It will surely be at the forefront of the most famous brands in the Chinese goods industry, become China's largest household goods manufacturer, distributor, and channel merchant in the future, create the century-old glory of China's goods, and fulfill the dream of a strong country for the people of the porcelain capital.