China, the hometown of silk, the Silk Road shows the world the magnificent legend of the five thousand years of civilization in the East. Today, the "peerless beauty" is coming to us from the depths of history...

"The Beautiful Beauty", a memory symbol of scarf weaving technology, a fashion brand originated from Shanghai, a national enterprise dedicated to inheriting the beautiful Eastern style of scarf decoration, and a legendary story of love and beauty. Shanghai Jiarong Ji Silk Clothing Co., Ltd. takes it as its mission to popularize the scarf decoration culture and is committed to the design and promotion of series of products such as scarf decoration, fashionable umbrellas, and fashionable top hats. We adhere to the business philosophy of "focus, focus and professional" and focus on the scarf decoration industry. After years of precipitation, it integrates cutting-edge fashion design concepts and the essence of traditional oriental elements. It has many styles, novel styles and exquisite craftsmanship, and is favored by fashion experts from all over the world. The peerless beautiful silk scarf decoration brand has won the World Expo-Celebrating the 60th anniversary of the Motherland 2009 Huading Cup Shanghai Sanyou Enterprise Title.

In 1915, the famous industrialist Rong Zongjing brothers raised 300,000 silver dollars to establish "Shenxin Textile" in Shanghai, recruiting hundreds of female workers in Shanghai and Jiangsu and Zhejiang. Sun Xiaojia, a woman from Suzhou who came from a silk spinning family, joined the workplace. Three years later, he learned new Western textile technology and resigned and set up his own business in Shanghai to produce and sell scarves. Because of its combination of traditional Chinese silk spinning technology and new Western technologies, its fine workmanship, unique patterns and numerous styles, it is highly sought after by Shanghai celebrities. Its name is "The Legend of the Beauty" in 1918.

In 1937, the Battle of Songhu broke out and Shanghai fell. Sun himself and all the technicians returned to their hometown to avoid the battle. Sun Xiaojia was unwilling to let the brand disappear in the market, so she returned to her old art in her hometown in Suzhou, and it has been passed down to this day after decades.

At the beginning of the 21st century, Ms. Wang Yufei, who was devoted to studying the history and culture of Chinese silk scarves in "Shanghai Story", heard about this and went to visit her in person. She was deeply moved and decided to regain the name of the beauty and revitalize the brand. After going through twists and turns, the Sun family in Jiangsu was moved and regained the trademark "Peerless Beauty".

"The Beautiful Beauty" inherits Shanghai classics, interprets fashion stories, integrates cutting-edge fashion design concepts with the essence of Chinese traditional elements, interprets modern Chinese fashion, and has many styles, novel styles and exquisite craftsmanship, which are popular among fashion experts from all over the country. For a moment, the beautiful silk scarf was once again popular on both sides of the Shenjiang River.

"The Beautiful Beauty" believes in "sincerity, benevolence and harmony" and advocates giving back to partners and society with love. We will work with our partners who are determined to spread the beautiful scarf-wearing culture to create a "rich and loving paradise on earth".