Guangdong Jinsheng Lushi Group Co., Ltd., started in 1994, is a leading packaging enterprise in China and a diversified large private enterprise group with multiple subsidiaries.

Guangdong Jinsheng Lushi Group Co., Ltd. was founded in 1994. It is a diversified large private enterprise group with more than 20 subsidiaries integrating real estate development, banking and finance, papermaking, packaging, printing, utilities and foreign investment. After 18 years of development, the company's corporate governance structure, organizational structure, internal management, product brand, and company image have been greatly improved. The company has more than 500 packaging, paper, cardboard, printing and other equipment. The annual output of 150,000 tons of raw paper and more than 300 million sets of color printing packaging and paper packaging has been achieved. The real estate development and construction capacity is 500,000 square meters per year. A production capacity of 2 billion yuan has been formed. The products cover the entire Pearl River Delta and across the country, creating the Jinsheng brand.

People-oriented, talent-respect

The company is based on the corporate spirit of "integration, dedication, pragmatism and innovation", and advocates talent management that "appoints people based on merit, is both moral and talented, is people-oriented, respects human nature, and gives talents to reward merits." Establish a complete human resources management system through the fair, just and open employment principles and various incentive and assessment systems of "the capable are superior, the ordinary are inferior, and the mediocre are surrendering", and various incentive and assessment systems. With the goal of building a lifelong learning organization, employee learning training classes will be held in stages and batches, and middle and senior management cadres will be organized to participate in advanced management learning classes and overseas inspections. The group also allocates more than 2 million yuan of funds every year as special expenses for recruiting and cultivating talents. The group has a large number of talents from all over the world, and has a group of master's degree students and MBA management cadres from Peking University, Xi'an Jiaotong University, Southwest Political Science and Law, CUHK, China University of Technology, Ji University and other universities to reserve a large number of talents for Jinsheng's future development.

In terms of enriching the cultural life of employees in the industry, the company provides a variety of sports equipment, venues, reading rooms, and multimedia rooms. Make employees feel that they work and live in Jinsheng at all times.

The source of life for honest enterprises

"Recruiting customers all over the world, and reputation comes from letters" has always been the company's business philosophy. Adhering to the corporate spirit of "integration, dedication, pragmatism and innovation", adhering to the corporate purpose of "creating value for customers, creating opportunities for employees, and creating benefits for society", we have won good operating performance and social credibility. The company always abides by the principle of integrity and establishes good cooperative relationships with buyers, suppliers, banks, government units, etc. In the process of enterprise development, operating according to law has always been the principle of the enterprise.

Be enterprising reform and innovation

Jinsheng Group has more than 20 subsidiaries, mainly engaged in five major industries including real estate, banking and finance, packaging, papermaking, and market. "Thoughts of thought are the way out of the enterprise, and innovation is the soul of the enterprise." In the process of company development and growth, we are committed to forge ahead and innovate.

In terms of production, packaging production lines, printing production lines and paper production lines from the United States, Europe and Japan have been introduced. It mainly uses plastic printing, plastic film packaging, alcohol, tobacco, pharmaceutical packaging, food, beverage, home appliances, and outer packaging, and is equipped with technology combining color printing, flexo printing and preprinting to make its products with high technical content and paper products reach the national market.

In terms of service, establish a service model. Guided by corporate culture and customer-oriented, we will establish a full-staff and full-process service system, so as to improve the company's core competitiveness in a breakthrough manner.

In terms of development, the company formulates a strategy to adapt to the development of the enterprise based on actual conditions. As the initiator of non-financial institutions, Jinsheng Group participated in Sanshui Zhujiang Rural Bank Co., Ltd., a joint-stock commercial bank jointly funded by Guangzhou Rural Commercial Bank and other institutions. It has taken serving the "three rural issues" and supporting small and medium-sized enterprises as its important responsibilities, and has the strategic goal of building rural banks, and strives to contribute to promoting the coordinated development of regional economy and urban and rural areas. The company adjusts its industrial structure in a timely manner, improves risk awareness, strengthens management, and increases sales. Strengthen the management and control of accounts receivable risks, funds and inventory of subordinate companies, and promptly introduce and adjust accounts receivable collection policies and inventory policies; strengthen the asset management, fund management, cost management and expense management of the group's subordinate companies, effectively controlling the trend of cost growth and unreasonable accounts receivable inflation.

Only by being enterprising and keeping pace with the times, enterprises continue to reform and inject new ideas, will they be green and evergreen.

Pay attention to social livelihood and bravely shoulder social responsibilities

The company's development has not forgotten to repay the society. Over the years, it has actively donated funds to support the construction of a socialist new countryside, the construction of Guangcai cause, the construction of social security funds, the construction of bridges and roads, and the construction of school management.

Since the government issued the policy on state-owned enterprise transformation in 1994, the company has given priority to admitting laid-off workers, solving the problem of difficulty in finding employment for more than 500 laid-off workers. At the same time, the company actively pays attention to the development of social utilities, actively responds to the government's call, and bids for eight major markets including the Southwest Market of Sanshui District, Foshan City in 2005, and successfully won the bid, providing life services to the people of Sanshui District and generating income benefits for the government.

As a large private enterprise group in Sanshui District, Jinsheng Group does not forget to care for the people of Sanshui. Every year during the Chinese New Year and Festival, it will comfort the elderly and widowed people in the nursing home, help the needy households, and send them condolence money and items.

During the Wenchuan earthquake in 2008, the company immediately organized employees to carry out the "Donate and Love" activity. "The people of Jinsheng are in love with the people of Wenchuan" mobilized party members, cadres and employees to donate a total of more than 1 million yuan to support the disaster area. The company always pays attention to social and livelihood and does not forget to be a responsible corporate citizen.

In the next few years, Jinsheng Group will further emancipate its mind, seek truth from facts, pay more attention to the unity of its own development and social harmony, be brave to shoulder social responsibilities, contribute to the construction of a harmonious society, and contribute to the sustainable development of society.