"Jinji Brand Shoe Oil" is a well-known brand in my country. Its founder, Fu Xiushan, was born in 1917 in a poor peasant family in Fujiazhuang, Jizhou, Hebei Province. Now, the old man Fu Xiushan is nearly 90 years old. In his slowly telling, the stories of his ancestors starting a business in troubled times more than half a century ago are often shining with the intelligence and talents of the older generation of Hebei businessmen and the "industry to save the country" Simple and ideal.

In early 1943, the "Golden Rooster" brand shoe polish began to be officially launched. "At that time, the shoe polish was all in iron boxes, with two specifications of 25 grams and 40 grams, and the price was only one or two cents." Mr. Fu said that due to his previous experience in selling towels, in a very short time, the Golden Rooster Shoe Oil was used. It occupied the counters of various department stores in Tianjin, ending the history of foreign shoe polish exclusively occupying the market. The scale of the shoe polish factory has gradually expanded. At first, there were only about 20 workers, and the production equipment was relatively backward. It was like a small workshop, with only a few dozen dozens of Nissan shoe polish, but with its excellent quality and low price, the golden chicken shoe polish quickly opened. The market has been fully produced and sold, and the number of workers has gradually increased to more than 100.

Golden chicken shoe polish has won the favor of major department stores and small vendors with its excellent quality and low price. It has excellent sales and strong competitiveness in the market, but Fu Xiushan was not satisfied with this and decided to The "Three Norths" market has entered. After analyzing the situation of the "Three Norths", Fu Xiushan believed that the temperature in these areas was low and the time to wear leather shoes was long, so the market demand was large, so he sent special sales personnel to Beijing to set up offices to supply suppliers in the northwest and outside the mouth. At the same time, he also sent people to station in Shenyang and Harbin to radiate to the Northeast market. In this way, the golden chicken shoe polish gradually opened up the national market, gained fame, and added luster to the national national industry.