The Jinlala brand was established in 2013 and is affiliated to Dongguan Jinzhangyuan Network Technology Co., Ltd., Jinlala is a modern large-scale brand operating enterprise dedicated to professional research and development and management of environmentally friendly and fashionable yoga products. As a brand-operating enterprise, Jinlala was determined to become the number one brand in China's fashion yoga products industry at the beginning of its establishment, and has always worked hard to develop in this direction.
Jinlala, the most youthful and energetic brand in China's yoga supplies industry. Jinlala is a fashionable emerging yoga product brand that focuses on the research, development and production of yoga products and is aimed at the majority of yoga enthusiasts. Jinlala has its own production base and independent R&D and production capabilities, and is committed to providing environmentally friendly, comfortable and fashionable yoga products to the majority of yoga enthusiasts, creating the most youthful and energetic yoga products brand! Jinlala gathers the most cutting-edge and popular yoga products information to design and provide consumers' favorite products. Jinlala's design advocates the concept of "health and environmental protection", pursues and meets consumers' spiritual and emotional demands and " The unity of visual beauty. [1] Products and Services Jinlala has a variety of products and can provide consumers with TPE yoga mats, PVC yoga mats, PVC printed yoga mats, yoga clothing, yoga towels, yoga bricks, yoga balls, yoga socks, and yoga. Stretch belts, yoga elastic belts, yoga mesh bags, yoga hair buckles, yoga suits, etc. Jinlala has always been committed to the body shape research of yoga consumers, paying attention to the consumer's user experience, and absorbing advanced foreign design concepts to provide yoga practitioners with comfortable, environmentally friendly and healthy yoga products. Brand positioning Brand proposition: Happy, my heart, youth independent brand positioning: Focus on serving urban women who love life and pursue brand goal: convey the power of inner happiness through yoga supplies. Brand personality: youth, Zhang Xian’s vitality! Target consumers: Focus on young fashionable white-collar workers, civil servants, students, etc. aged 18 to 29 as the main consumer targets, and faithfully follow the vast female group with yoga enthusiasts. Design concept: The design of Jinlala yoga supplies advocates the concept of "health and environmental protection" to meet the unity of consumers' spiritual and emotional demands and "visual beauty". Brand concept Jinlala - Happiness comes from the heart, happy youth is her brand proposition; focusing on serving urban women who love life and pursue life is her brand positioning; "healthy and environmentally friendly" to meet customers' spiritual and emotional demands and "visual" The unity of beauty is the design concept she upheld and adhered to. Taige, the chairman and founder of the brand story "Jinlala", was born into a banking family. The launch of the Jinlala Yoga brand comes from a beautiful love story. When the reporter asked why Brother Tai changed his career to do yoga supplies, his wife Mei Mei, who was sitting next to him, showed a happy smile. "My wife is a beautiful and elegant woman. She is my yoga enlightenment teacher. She took me into the yoga world." said Tae Ge. Mei Mei came from a yoga family and has a deep understanding of yoga. She was determined to go to India for a yoga study tour. Despite the strong opposition of his family, Brother Tai resolutely gave up his high-paying job in the bank, carried a simple yoga mat and followed his beloved queen. They wore slippers, straw hats and mats on their shoulders. They walked into Rishikeshi, a yoga holy land in India, and under the foot of the Himalayas, they undertook a decade of spiritual pilgrimage along the Ganges River Basin. In such a mysterious country in India, he fell in love with yoga, and his love also blossomed and bears fruit during his yoga trip in India. After returning to China, they thought about how to spread Indian yoga culture in the country. The Taige and his wife visited almost all fitness clubs and yoga halls of all sizes in China, and invited designers from well-known domestic yoga associations. After a long period of discussion on the design, they determined the first draft of the design of the yoga mat and yoga suit; the product was completed Later, we searched for nearly 1,000 senior yoga enthusiasts nationwide to try it out, and then improved it. After repeated hundreds of designs, nearly ten thousand trials and experiences, we found today's products and brought the products of this series. Named "Jinlala", it means happiness and youth forever!